Founded in 1972, Stefano Ricci is a family-run luxury lifestyle brand that has earned a reputation in the menswear world, including the "King of Ties". In the fashion philosophy of founder Stefano Ricci, the tie is the protagonist of the garment, not just the accessory, the brand started by selling ties printed with his hand-painted artistic graffiti, and now operates a business that includes the sale of clothing, home products and interior design.
 
Just over 40 years after its founding, Stefano Ricci has become a unique and dazzling presence in the fashion industry thanks to its extreme luxury. The eagle is a symbol of the brand and a symbol of power in many national cultures, including Russia, China, the Middle East and other of Stefano Ricci's largest markets, and a crocodile leather belt with a solid gold eagle head is one of its masterpieces. Stefano Ricci opened a store in Shanghai as early as 1993, and was the first luxury brand to enter China along with LV, Cartier and other brands, and has also opened boutiques in many cities in China, but it has always been relatively niche. There is a 2,000-square-meter boutique in Shanghai, and the private club on the second floor of the store is only available to customers who spend more than $100,000 a year.
 
Crocodile skins and furs for his leather goods and clothing, the silk used by Stefano Ricci is hand-woven on antique looms, supplied by the Florentine workshop Antico Setificio Fiorentino, founded in the 18th century. Since the Renaissance, Florentine silk has been loved by the upper class, but it is now the only workshop that still makes silk on antique looms, and Stefano Ricci took it under his name in order to preserve traditional craftsmanship and monopoly fabrics.
 
Mr. Ricci once said, "What I see gold here must be made of gold, and what I see shine must be made of diamond." "It's an exaggeration, but it's a good illustration of the brand's philosophy of extreme luxury and authenticity. DIAMOND-ENCRUSTED TIES ARE NOT A REGULAR ITEM, BUT THERE IS AN "AFFORDABLE ALTERNATIVE" TO THE LUXURY HANDMADE SILK TIE WITH SWAROVSKI CRYSTALS, WHICH IS AN EXTREMELY SPARKLING CRYSTAL TIE, THE FLOWER PATTERN ON THE PORCELAIN WHITE SILK FABRIC IS ALL SET BY SWAROVSKI CRYSTALS, AND THE LUSTER OF THE SILK IS CONCEALED BY THE SPARKLE OF THE CRYSTAL, AND THIS TIE ALONE COSTS 1650 EUROS.
 
The name "King of Ties" can be a bit overwhelming for the collection of precious materials and the high price tag, but it is the two most iconic ties that make Stefano Ricci really successful: the Pleated Tie and the Patchwork Tie. The pleated tie is hand-pleated and sewn from a solid ultra-fine silk fabric, the texture of the silk surface is extremely delicate, and it is difficult to find the weave texture even when you look closely, and the surface of the tie is covered with hundreds of folds, which are embellished with small diamonds, which perfectly interprets the understatement and luxury. The patch tie is the epitome of sophistication, and the fabric is sewn from 280 different patterns of silk, each of which is unique. The intricate tie can still remain light and elegant, and it is graceful to wear under the collar, thanks to its exclusive handmade silk, and the combination of top fabrics and top craftsmanship has made it famous.
 
Stefano Ricci's more conventional styles are a variety of hand-made printed ties, all of which are hand-sketched and colour-woven using pre-dyed silk threads, with vibrantly saturated colors and a warm sheen of silk flowing over the surface. Pleated and patched ties cost around €500 each, and printed ties cost around €200 each, and can be purchased in its online and offline boutiques.