Ermenegildo Zegna, also from Italy, is a private family business that has been run by the Ermenegildo Zegna family for four generations since its founding in 1910 and remains a mysterious and professional one. Zegna is also one of the most familiar high-end custom menswear brands in China, with nearly 80 boutiques in Chinese mainland, where accessories such as casual clothing, shoes and bags can be purchased online, and suits and ties are only sold offline for the time being.
 
Zegna was founded with a focus on wool garments, and the brand still retains its own fabric manufacturing and provides high-quality and controllable fabrics for its bespoke garments, as well as selling to other brands, and in 2017 alone, the Zegna Group's textile fabric business generated sales of 125 million euros, or about 11.6% of the Group's total sales. In addition to operating her own label, Zegna also makes sets for Gucci, YSL, Dunhill and Tom Ford.
 
Ermenegildo Zegna equips its high-end couture with an equally fine selection of accessories. The tie is as typical of Hermès as it is printed, with intricate patterns that need to be printed by hand several times, with full details and meticulously designed by a dedicated atelier. In 2014, Ermenegildo Zegna released a series of city-themed ties, turning the city label into a tie print, which are exclusively available in Zegna boutiques in selected cities, incorporating local landmarks, city emblems or city flowers into the prints of limited-edition silk ties, including the Eiffel Tower, Milan Cathedral, the Empire State Building in New York, the Oriental Pearl of Shanghai, etc., paying tribute to 14 fascinating cities around the world. The regular printed style tie is about 1700 yuan each.