Founded in New York in 1818, Brooks Brothers is the oldest clothing retailer in the United States. 40 of the 45 presidents of the United States have worn Brooks Brothers costumes to the inauguration ceremony, and the costumes of well-known movies and TV series such as "In the Clouds", "Slumdog Millionaire", "The Great Gatsby" and "Gossip Girl" have also been customized by him.
 
In addition to its long history and high reputation, Brooks Brothers is also an innovator in American fashion. In 1849, Brooks Brothers introduced the concept of ready-to-wear suits for the first time in the U.S. market, allowing customers to buy beautiful clothing at a cheaper price without the cumbersome process of customizing suits. The Brooks Brothers also invented the no-iron shirt, and their button-down shirt inspired by the British polo shirt became the epitome of American shirting.
 
Although one of the favorite brands of American politicians, Brooks Brothers is the main consumer group of the vast middle class, and the clothing focuses on fabrics and cuts, and pursues texture, but the price is not high. Brooks Brothers' products are designed to be simple and versatile, and they are the brand of choice for many young Americans to wear their first outfits. Brooks Brothers has three specialty product lines, marked by tricolour wool. Golden Fleece is a classic Brooks Brothers product that focuses on design and quality, and is also the most expensive product line; Black Fleece is a collaboration with designer Thom Brown, and the product style is more fashionable, avant-garde, and more playable; Red Fleece is a more youthful and modern American casual style, with a more slim cut, combining classic and creative, and there are many choices for daily wear and beginners, and it is very cost-effective.
 
The ties sold by Brooks Brothers in China are mainly divided into mainline products and the Red Fleece series. According to the material of the fabric, it can be divided into silk and wool, and most of its fabrics are produced in the United Kingdom and Italy. But unlike the ties of British, Italian and other brands, Brooks Brothers represents a typical American style, focusing on comfort and casualness, and its choice of fabrics prefers a low gloss feel, even the all-silk fabrics are mostly jacquard, and the fabrics have a distinct weaving texture, which is concave and convex when touched by hand, rather than the silky smoothness of plain woven printed fabrics.
 
In keeping with the brand's practical style, Brooks Brothers' ties can be adapted to almost all the daily use scenarios of most Chinese consumers: for those who need to wear formal clothes without being serious or dignified, you can choose a tie made of wool and silk blend jacquard fabric, with a matte texture and a low-saturation pastel print, which can be worn with a light-colored suit or just a shirt, giving it a youthful and energetic look. For more formal occasions when you need to negotiate business and meet guests, opt for a Red Fleece ribbed plain tie with a wide tie for a formal look, a stiff fabric that creates a beautiful tie socket and bright stripes to ease the dullness and give a confident look. A flat-toe knit tie is the best choice for everyday outings or dates, with a casual and retro feel, showing off the charm of men.
 
At present, Brooks Brothers' ties can be purchased online and offline in China, and each tie is more than 500 yuan, which is much higher than the price in the United States, even the Red Fleece with cost performance as the selling point is 30%-50% more expensive than the United States, and it is more suitable to buy it when shopping overseas and discounting.