In 1923, Hugo Boss opened his own garment factory in a small town in Germany, producing men's workwear, and quickly gained a reputation for sophistication and professionalism, and Hugo Boss grew from a small family business to a globally renowned fashion brand. Hugo Boss inherits the rigorous and solemn German impression, but it also brings a dull, simple and old-fashioned brand image to Hugo Boss. Prior to 2007, Hugo Boss's three brands, Hugo, Boss and Baldessarini, represented three different styles and philosophies. Boss is the company's core brand, mainly for upper class suits, while Hugo is more fashionable and designed. However, now Baldessarini has been replaced by the new Hugo Boss Black, which generates more than 80% of its turnover.
 
In 2016, Hugo Boss, the most representative brand of German fashion, announced that it would abandon the luxury market and refocus its marketing efforts on its core business, menswear, in order to reduce costs. After Hugo Boss announced a 20% price cut in Greater China, the price of domestic counters has also been further reduced, with the overall price reduction reaching more than 30%, which is undoubtedly good news for consumers who pursue quality and cost performance. Many cities in China have opened Hugo Boss counters, e-commerce channels are also very convenient to buy, its set of finished products is about 7,000 yuan per set, the fit has been improved according to the Chinese figure, the counter also provides customized services, cost-effective.
 
Hugo Boss's accessories are manufactured under license, and tie and bow ties are made in its Italian partner factory. There are not many types of tie products, using pure silk fabric, the lining is polyester material, with simple prints and striped decorations, the overall style is more suitable for business people, the width of the tie is generally 7.5 cm, suitable for simple and beautiful four-hand knots or semi-Windsor knots.
 
Depending on the process, the price of the tie varies. The ties produced by Hugo are made of ordinary silk fabric for 560 yuan each, while several fabrics of the ties produced by Boss are waterproof for 900 yuan each. The texture of waterproof silk fabric is more stiff, but it does not look stiff, the surface is not much different from ordinary silk fabric, and it is better to take care of and not easy to wrinkle. It should be noted that the length of the tie sold by Hugo Boss in China is between 145-148 cm, and the version sold overseas is generally more than 150 cm.