Founded in 1968, Goldlion was formerly known as the Golden Lion Tie Company, but at that time the sales of the tie was not ideal, the founder Tsang Hin-chi later found that the "lion" and "lose" in Cantonese were homophonic, so he changed its name to "Goldlion", and the sales increased rapidly. In 1971, the new design trademark was adopted and officially registered in Hong Kong, and "Goldlion (Far East) Co., Ltd." was registered at the same time. In the mid-to-late 1970s, Goldlion's products were expanded from ties to leather goods and men's accessories.
 
Jinlilai started with a tie, and the tie products are very rich, mainly divided into two types: polyester silk material and silk material. Among them, the silk tie fabric is imported from Italy, using yarn-dyed technology, and the cut and pattern are very exquisite. However, although it is an imported fabric from Italy, its style still has very obvious Chinese tie characteristics, and it will not go wrong to choose blue, gray, red, decorated with polka dots and striped elements, and with black, gray, blue and other classic colors. However, if you want to make some changes to break through the dullness, Jinlilai also has some styles that use dark grain jacquard, embroidery and other processes, and the overall remains simple and unobtrusive, generally suitable for business people and mature men with certain experience.
 
The relatively affordable polyester silk material process is not sloppy, using yarn-dyed weaving and jacquard technology, the color is saturated and not easy to fade, the texture is also exquisite, and the product style is relatively young and casual. For example, the 12 zodiac signs oracle bone pattern tie, the twill jacquard fabric is very creatively added to the embroidery of oracle bone elements, the twelve zodiac signs have a total of nearly 20 colors, the dark color will not look serious when worn on formal occasions, and the light color can be paired with a casual suit, which is more suitable as a gift for young people or boyfriends.
 
Goldlion has many stores in China, which can be purchased online and offline, and its polyester silk ties are about 200 yuan each, and silk is about 400-500 yuan each.