Founded in 1927, Hengyuanxiang was originally a store specializing in wool. It was not until 1991 that the production of velvet yarn began to open the market and let "Hengyuanxiang" change from a store name to a brand, and then gradually covered the field of clothing and home textiles, and it also has a place in the domestic scarf market.
 
Hengyuanxiang initially opened up its popularity by putting a large number of brainwashing advertisements, but the vulgar marketing strategy was not conducive to improving the brand tonality, and then gradually changed to sports event sponsorship, and was a sponsor of the Beijing Olympic Games and the Chinese Olympic Committee, making ceremonial clothing for the Chinese sports delegation in Beijing, London and Brazil.
 
Hengyuanxiang scarf materials cover a wide range of materials, including wool, cashmere, silk, modal and chemical fiber materials. In general, wool is the majority, the pattern is mainly solid color and check, the choice of color and check style is very diverse, the fabric color is pure, the color is natural and soft, the texture is clear, the price is mostly concentrated in about 100 yuan, in the wool scarf category, it is a good choice for quality and price.
 
In the cashmere and silk scarf category, Hengyuanxiang has a lot less choice. The style design of cashmere scarves is not as detailed and diverse as Ordos, and the finished product feels delicate enough, and the price is about 600 yuan, which is similar to the price of other brands in Ordos except 1436, so Ordos with better quality is recommended at the same price. The weaving density of Hengyuanxiang silk scarf is not as good as that of Wanshili, the print design is not delicate enough, and the color is slightly fancy, which is not suitable for wearing in formal occasions and is more suitable for outdoor play, such as being used as a beach shawl.
 
As a large-scale textile enterprise in China, Hengyuanxiang has a very high coverage rate of outlets in the country, in addition to its three major industrial parks, it also has many franchised factories and franchised distributors. Nowadays, most of Hengyuanxiang's products are produced through the brand authorization model, and it is difficult to ensure the stability of the quality of the assembly line production of the franchised factory, but the overall product quality control is not bad. Although Hengyuanxiang scarves are less than enough in terms of performance, they are affordable and durable, and compared with Ordos focusing on cashmere and Wansli focusing on silk, Hengyuanxiang has more choices, and some blended scarves are more versatile, which are good choices.