Founded in 1837 as a French luxury brand, Hermès is almost universally known. Hermès started its early career as a harness maker, with Napoleon III and the Russian Tsar among its customers. Later, with the development of automobiles and other means of transportation, Hermès gradually shifted the focus of its business to the fields of leather goods (bags) and clothing accessories (ready-to-wear, scarves, ties, etc.).
Today, among Hermès' many products, leather goods still account for the largest proportion of sales, followed by accessories such as clothing and scarves. Hermès introduced the first silk scarf (silk scarf) in 1937 under the name Jeu des Omnibus et Dames Blanches. 80% of Hermès' silk raw materials come from Brazil, and its farm-style cocoon cultivation method ensures sufficient production and stable quality, and the other 20% comes from China, from the purchase of raw silk, spinning to weaving into the fabric.
It takes nearly two years for a Hermès printed silk scarf to be designed to the finished product, and it is strictly controlled from pre-design, stereotype, color matching, color matching to printing. Hermès has a dedicated color matching team, and the different color schemes designed by the colorists need to be screened by the Paris Color Mixing Committee before they can be printed. With more than 70,000 colour changes in the Hermès color library, the resulting printed silk scarves are beautifully patterned, brightly coloured and highly saturated, making them a favorite item of the royal family and many celebrities. Over the years, Hermès' artistic totemic silk scarves have been ingrained in French culture, not only as fashion accessories, but also as works of art.
Among the accessories, Hermès silk scarves have always been the most famous, the shape is mostly square, according to different specifications, in addition to neck accessories, can also be used as headscarves or shawls, because they are relatively light, more suitable for use in the transition season of spring and autumn. In addition to silk scarves, Hermès also has a range of cashmere and cashmere-silk blended scarves for autumn and winter, mostly from Johnstons of Elgin. Although Hermes' silk scarf printing technology has reached a super high level, the process and production are very difficult when printing is used in cashmere products, and the density of cashmere weaving is not as good as silk, so it is difficult to avoid the loss of color on cashmere fibers. Therefore, Hermes printed cashmere scarves are mostly blended with 70% cashmere and 30% silk to make up for the lack of pure cashmere in color, so the overall presentation effect of Hermes printed cashmere scarves is darker than that of bright silk scarves, and the patterns are mainly plain and elegant. The traditional cashmere scarf is basically based on solid colors and checks, with few printed elements and not enough changes, while Hermes has become more colorful and more in line with the aesthetics and tastes of young people who pursue changeability through the collision of printed patterns and colors.
Similar to silk scarves, the scarves of the Hermès autumn and winter series continue to have always been based on equestrian culture as the core style and heritage, such as the long cashmere scarves of the knight series, which use a large area of various color prints and two-color geometric patterns, while the cashmere and silk blended scarves of the equestrian series are double-sided and two-color with smooth line patterns, showing the aristocratic style, and the price ranges from 4,000 to 9,000 yuan.