BURBERRY

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HOW ABOUT BURBERRY BURBERRY SCARVES BRAND INTRODUCTION

Founded in 1856, Burberry is not only a luxury brand with British style, but also twice awarded the honor of British royal brand. Since its inception, Burberry has been producing trench coats, scarves and umbrellas, and its trench coats have become its brand identity and are known all over the world. Burberry's official Chinese name in China is Burberry, and domestic consumers are used to calling it Burberry.
 
Today, Burberry's iconic tartan design is synonymous with it. Known as Windows in the UK, the plaid pattern is a symbol of the family logo and a representation of British culture. In 1924, this Scottish plaid pattern was first applied to the lining of a trench coat and was trademarked. In 1967, Burberry began to use its famous plaid pattern on umbrellas, bags and scarves, and gradually applied the plaid pattern in various colors. Its classic check style is composed of beige, black, red, and white cross-pattern, which is elegant and restrained and unassuming, and is sought after by many celebrities in the fashion industry.
 
Burberry's Scottish scarves are all made by Johnstons of Elgin, and the most iconic of them is the cashmere check scarf from the classic collection. Although Johnstons of Elgin's own brand also has check-style scarves, the design is not the same. Burberry's signature check style is still designed exclusively by the brand and remains the sole owner of the brand. Burberry check scarves are not only available in multiple colors, but also the check style is not single, in addition to the classic series of three thick and one thin cross design, vintage series of check has changed slightly, the stripe thickness is uniform, the style is retro and intellectual. In addition, some checked scarves can be printed or reversible and color-blocked.
 
Due to the blessing of the brand effect, the price of Burberry checked scarves is higher than that of Johnstons of Elgin, mostly concentrated in 4000-6000 yuan. In terms of scarf size, most of the classic checks are 168x30cm, which is suitable for most people, and there are also large sizes of 200x36cm, which are suitable for tall people or those who prefer long styles.
 
Burberry's scarves from Johnstons of Elgin are not only the signature checks, but also some solid cashmere scarves, embellished with the brand's logo embroidery, simple but not light. In addition, there is a triangular cut of the Bandana series of cashmere scarves, which are generally similar to checked scarves, but the shape has been changed from rectangular to triangular, with a strong sense of design, which is more suitable for matching with outerwear of stiff fabrics, such as windbreakers or long woolen coats, and with soft fabrics such as sweaters will be slightly abrupt, priced at 5700 yuan.
 
In addition to the Johnstons of Elgin, Burberry's scarves are also partly provided by Italian factories, such are mostly wool, mohair and silk blended scarves, still dominated by check elements, and the price is mostly concentrated in 2000-4000 yuan, which is generally lower than that produced in Scotland, which can be regarded as a more affordable choice.