Acne Studios was founded in 1996 as part of the ACNE Creative Collective, a group focused on graphic design and film advertising. In 2006, Acne Studios became an independent company specializing in fashion accessories, and has gone from a slightly niche brand to a modern luxury brand with a modern style, releasing ready-to-wear twice a year at Paris Fashion Week.
Acne Studios can be said to have made its fortune from jeans. In 1997, Acne Studios quickly became popular with a collection of skinny jeans with a simple style, which was featured in the top design magazine Wallpaper, and then appeared in the Swedish edition of ELLE and the French edition of Vogue. Acne Studios also took the opportunity to quickly expand its fashion offerings beyond jeans to include scarves.
The overall style of Acne Studios scarves is simple, the material is mostly wool or wool blends, most of which are mainly solid colors, and they are always clean and cold, without too many fancy designs. The scarf product line is clear and divided into 8 main collections: Logo, Screenprint, Dip dye, Stripes, Skinny, Carpet print, Blå Konst and Canada, each in a variety of colors.
Among them, the most popular is the Canada series, which has also been worn by many domestic stars such as Yang Mi. The collection is all solid colors, with no embellishments other than brand corner badges and tassels, but it is subdivided in terms of specifications, with regular models measuring 200x70cm, narrow models 200x45cm, and skinny models 280x25cm. The regular model has a larger width, in addition to being used as a scarf, it can also be used as a shawl, although the other two models cannot be used as a shawl, but they are lighter and smaller, and when paired with heavier clothes, they do not increase the sense of heaviness due to stacking, which can be said to have their own characteristics.
Acne Studios also has some silk scarves, such as the Carpet print collection. The collection is divided into two types: rectangular and square, with the main printed floral elements, a variety of patterns, calm colors, and long tassels. Acne Studios' other collections are basically made of pure wool or wool blends, and each has its own distinctive style, such as the bold brand lettering print on the logo collection, the Screenprint with a combination of check and printed lettering, the Dip dye with color block and monogram embroidery, and the Stripes with stripes.
The overall price of Acne Studios scarves is about 1,000 yuan, but the scarf made of pure wool is not soft enough due to the nature of the wool itself, so it is more suitable to be paired with a turtleneck sweater or wrapped around a coat as a decoration. At present, Acne Studios has three physical stores in China, located in Beijing, Shanghai and Hong Kong, and it is recommended to buy in stores or on the website.