Alexander McQueen is the eponymous luxury fashion house founded in 1992 by Alexander McQueen, the godfather of British fashion, and later part of the Gucci Group in 2000.
 
Known as the genius of the British fashion industry, McQueen was the chief designer of Givenchy, was named "British Designer of the Year" four times between 1996 and 2003, and was named "International Designer of the Year" by the Council of Fashion Designers. McQueen's uninhibited personality and often whimsical designs are most prominently scarred, with skull scarves, ultra-low-rise jeans and donkey hoofs being his most prominent creations.
 
McQueen's most famous creation is the skull scarf, which debuted in Alexander McQueen's Spring/Summer 2003 collection. This kind of cool scarf, which uses the variation of the skull pattern to produce all kinds of scarves, is considered a unique and fashionable matching item, and has also become the darling of the fashion industry, becoming the sought after and collected by many celebrities. Even accessories such as skull rings, necklaces, and bracelets, which echoed the skull scarf, became extremely trendy accessories at the time.
 
In addition to silk scarves, Alexander McQueen also has scarves made of cashmere, wool and blended materials, and the pattern is still dominated by the iconic skull, and the overall style continues to be avant-garde. For example, the gradient SKULL scarf made of pure wool in the women's collection is equipped with a light skull pattern as standard, and the elements of a two-tone gradient are added, and different colors are available, highlighting the fashion sense without being overly ostentatious. In addition to the colorful classic skull scarf, the men's series also has some more calm items, such as the striped SKULL scarf made of wool and cashmere, which is designed with black and red double-sided two-color design, decorated with red pinstripes on the edges, and the corners are lightly embellished with a single skull pattern, which looks stable and stylish, and the price of this men's and women's SKULL scarves is 3100 yuan.
 
No matter what kind of material, Alexander McQueen's scarf style is distinctive and prominent, requiring a certain degree of control ability, which is more suitable for fashionable people who pursue trendy clothing, and the price is mostly 2000-3000 yuan.