PURE is affiliated to the daily chemical giant Procter & Gamble, which is mainly engaged in the development and production of water purification products, covering all kinds of water purification products. PURE's water purification equipment has ranked among the top three in the North American market for many years, and the faucet water purifier is its fist product, ranking first in North America in terms of market share. In addition, PURE has received a Gold Award from the American Water Quality Association.
 
PURE's water filter bottle products are not many, and they are not well-known in China, but they are not as good as Brita, but with years of experience in water purification, their performance is not inferior to Brita, and it has been endorsed by the well-known home evaluation website Your Best Digs.
 
PURE's filter cartridge uses its own MAXION technology, which has excellent performance in filtering mercury, copper and disinfection by-products, far exceeding products such as Britadel, and also adds a special microbial cyst removal filter material, which helps to reduce microbial cysts in the water, reduce the growth of bacteria in the water, and make the filtered water safer. The MAXION cartridge is used in all PURE water filter bottles and must be soaked in cold water for 15 minutes before use. Each cartridge can filter 150 liters of water, which can be used by a single person for two months, and the price is 85 yuan, and the later cost is comparable to that of Brisand.
 
The filtration performance of PURE is comparable to that of Brita, but the biggest problem is that it filters slowly, it takes about 20 minutes to filter a pot of water, and even an hour to filter out a pot of water after a period of use. For consumers who need fast filtration, PURE's products are not worth recommending.
 
PURE's water filter bottles are designed with acupressure inlets for one-handed filling, and are equipped with non-slip handles that make them easy to hold. The dust-proof front cover automatically opens when pouring water and closes when placed to reduce secondary pollution. Equipped with LED filter replacement prompt light, there is a red, yellow and blue three-color display, simple and intuitive, but the LED performance is unstable and may not work sometimes.
 
PURE's water filter jugs have very few products, only 7 cups, 11 cups and 18 cups according to the filtration capacity, and the other configurations are exactly the same. At present, among the 3 products of the PURE water filter bottle, the 7-cup set is very portable, suitable for renters and offices. Consumers who need large-capacity water filtration can consider 18 cups, but this model is not portable and can only be used at home, and the price is 399 yuan, which is much cheaper than Zerowater, which is also 18 cups.