When it comes to water filters, almost everyone will think of Brita, a world-renowned drinking water purification brand, which invented the world's first household water filter in 1966, and is still in business with water purification products based on water filters. Brita is the world's most recognizable and best-selling water filter brand, ranking first in sales and sales worldwide for ten consecutive years, and has even become synonymous with water filters.
 
The water filter pot was invented by the Germans from its basis, due to the hard water in Europe, even if it is municipal tap water, the hardness of the water is still very high, the taste is relatively poor, the water filter pot was invented as a terminal water purification product to improve the taste of drinking water, and it is popular so far. In contrast, the hardness of tap water in China is generally not high, even in North China and Northwest China, where the water quality is very poor, the hardness is basically within 450, which is a normal level, and this hardness of water has basically no impact on health.
 
American products are functional, while German products are design-oriented, especially Blueland, where the Style designer collection won the Red Dot Design Award in 2017. BRITA entered the Chinese market earlier, and its water filter bottle has the largest sales volume in the Chinese market, and it is an Internet celebrity product with many purchase channels.
 
The product line is rich and is now divided into 5 series, except for the Style, which is dedicated to the filter cartridge, and the other models are all equipped with MAXTRA multi-effect filters. Compared with the old filter cartridge, the MAXTRA filter element has 20% more filter material, and uses a quadruple filter to effectively reduce impurities, residual chlorine and scale in the water through ion exchange resins, etc., and the effect on the taste of the water is obvious, but the filtration effect is worse than that of Clear2O, ZeroWater and Aquagear. At the same time, it adopts German flow control technology to speed up the outflow of water, so that it does not take too long. After the filter is installed, it needs to be soaked to activate the third filtered water before it can be drunk. The service life of MAXTRA filters is 4 weeks, and the price of a single filter is 49 yuan.
 
The Style Designer is the latest version of the Britannic water filter bottle, featuring a new LED indicator to remind you to replace the filter element. The standard MAXTRA scale removal expert filter element is 50% higher than that of MAXTRA, and the upper part of the filter element is equipped with a groove for easy access and more convenient replacement, but the price is higher than that of MAXTRA, which is 59 yuan, and the service life is 4 weeks.
 
Marella marine series is the classic model of the Britannica water filter kettle, the price is 299 yuan, and it is also the largest capacity water filter kettle on the market, with high cost performance, the color is blue and white, and its core change prompter displays the percentage, and automatically prompts the core change. The cartridge is located halfway up the height of the kettle to prevent soaking and can be filled in half as needed to extend the life of the cartridge.
 
The Aluna Tide series is similar to the Marella Ocean series, except that the Tide series needs to remove the top cover to fill the water, which is slightly inconvenient. The core change prompter of the Elemaris series also displays the filtration time, measures the water hardness and the amount of water to be filtered. In addition, there is an automatic opening and closing water inlet and a non-slip rubber base for an excellent user experience.
 
The rated water purification of these kettles is all 50 liters, and the total capacity is also 3.5 liters, which is suitable for a family of 3-4 people. In terms of material, all the Brirande water filter bottles in the Chinese market are made of ABS food-grade material, which meets national standards; However, some of the imported Marella series products used ASA plastics banned in China, and the Chinese customs detected that the residue of acrylonitrile monomer exceeded the standard, and was returned or even destroyed. Therefore, consumers should pay special attention and be cautious when purchasing.
 
It should be noted that the basic function of the water filter pot is only to filter scale and disinfection by-products and improve the taste of drinking water, but due to the technical limitations of microfiltration and ultrafiltration, the filtration ability of heavy metal ions, bacteria and viruses is very poor. To remove the latter, it is obviously unrealistic to hope for a water filter pot, which can only be achieved through household water purifiers with RO reverse osmosis membranes.
 
Bluea was an early adopter of the U.S. market, but the market did not perform as well as its more powerful U.S. counterparts. It should be pointed out that consumers may see the Mavea brand water filter bottle recommended online, which is more expensive, and Mavea is actually the brand name that Brita has relaunched to return to the US market, and the products are synchronized with Brita China.