Recommended items: Paradise Little Black Umbrella, Ultra-light Small Pocket Umbrella, British Museum Collaboration, Small Fresh, Pink Rose
 
Heaven Umbrella occupies an absolute advantage in the domestic umbrella market, is a rare giant in the domestic umbrella industry, has a very high social awareness, and its sales data has ranked first in the industry for more than 20 consecutive years. In the process of formulating the national standard for two editions of the umbrella, Paradise Umbrella is one of the members of the drafting unit and plays an important role in it.
 
Paradise Umbrella mainly takes the cheap route, and has always pursued a "large and complete" strategy, with full coverage of users of all ages and use scenarios, and the brand is facing the problem of aging and low-end. However, in recent years, the reputation of Paradise Umbrella has risen against the trend, and its sunshade products are often regarded by consumers as typical representatives of old brands and hard quality.
 
This is related to the functional characteristics of the parasol. The sunscreen performance of the parasol mainly comes from the umbrella cloth, which is not difficult to achieve high UV resistance and high shading through the coating process; The umbrella fabric circulating on the market can be obtained by basically all finished umbrella companies, and there are no technical barriers, which makes the sunscreen data bright and the market is well-known, and the low price advantage of the paradise umbrella has incomparable competitiveness.
 
Umbrella of Paradise的低端款价格集中在39元左右，高端款价格可达149元左右，sunshade多采用黑胶涂层工艺，不管是高端款还是低端款，均能轻易实现UPF50+、T（UVA）<5%，着实称得上性价比之王。Umbrella of Paradise的外观设计向来不尽人意，但近年来Umbrella of Paradise逐渐在产品设计上发力，向一线品牌靠拢，如迷你口袋伞、小黑伞、大英博物馆合作款等不少新晋作品，都颠覆了Umbrella of Paradise以往的风格调性。
 
As the spokesperson of Zhejiang umbrella, Paradise Umbrella Industry has about 120 million products entering the market every year, with annual sales of more than 2 billion, and such a high production capacity is inseparable from the cluster advantages of the umbrella industry in Zhejiang. Most of the assembly and processing of the Paradise Umbrella is distributed to the processing base of the townships and counties near Hangzhou, or the supervision area of Hangzhou and the surrounding provinces undertakes the labor service, therefore, the workmanship of the Paradise Umbrella is relatively average, and there are certain problems in quality control. Structural riveting, component combination, fineness of the umbrella pattern and color fastness and other workmanship details are the shortcomings of Paradise Umbrella, and these shortcomings are common in Paradise Umbrella products, even high-end umbrella models are not immune.