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Joy Heart is a young umbrella brand from Taiwan, founded in 2012. In the parasol market, Taiwanese companies have the world's leading technical position and R&D capabilities, and relying on the mature and highly divided upstream and downstream industrial environment, emerging Taiwanese umbrella companies represented by Joy Heart can also stand on a higher starting point more conveniently. Compared with other old Taiwanese umbrellas, Joy Heart's products are more youthful and fashionable, and they pay more attention to the texture and color matching of the umbrella. After 2018, Joy Heart shifted its business focus to Chinese mainland, headquartered in Shenzhen, and only a few physical dealers in Taiwan are available.
 
Joy Heart's umbrellas include umbrellas, rain umbrellas and parasols, most of which are fully automatic. The umbrella cloth is made of 100% polyester fabric produced by Taiwan Fumao, which is recognized as the best umbrella cloth supplier in the industry. For weather and rain umbrellas, Joy Heart is generally processed with non-coated anti-UV additives, which can achieve UPF50 and an ultraviolet shielding rate of 98.25%; The density of the umbrella cloth is more than 190T, and at the same time, it is waterproof with Teflon (Teflon), which has high water repellency and thermal stability.
 
Due to the lack of coating, the fabric of the umbrella does not reach the thickness of absolute shading, but some umbrella models also provide the option of vinyl underneath for better shading effect. Joy Heart also has a glued outer style, its silver plastic umbrella, vinyl umbrella is a hot model, can provide more extreme ultraviolet protection, the umbrella cloth is also waterproof, rainy days emergency use is not a problem. Among them, the double-layer umbrella cloth style of the silver plastic umbrella is very similar to the classic travel model of Coolibar, but there is no mesh fabric compartment between the two layers of umbrella cloth, and the sunscreen means of the umbrella surface are also different. Fortunately, the attitude is close to the people, and the price is less than half of the Coolibar's classic travel model, which can be purchased for 120 yuan. In addition, Joy Heart's UV color-changing model is also quite highlighted, the special coating on the umbrella surface makes it change color under ultraviolet radiation, the price is 138 yuan, which is the highest price among Joy Heart's products.
 
Joy Heart's umbrella material selection is excellent, the umbrella bone is generally a composite structure of glass fiber and carbon fiber or aluminum alloy, the umbrella skeleton is relatively strong, the bead tail, umbrella cap, and umbrella bone details are reinforced design, the grip is stable and does not move, the wind resistance strength is commendable in the parasol, and the wing body quality is relatively light. Some styles of umbrella fastening and taking out the line are messy, which affects the overall appearance. Most of Joy Heart's wings are self-retracting, and some heavy-duty wings require more force when compressing the bar.
 
Overall, Joy Heart's products are not very impressive, but they are stable in terms of materials, workmanship and design, and they are affordable and cost-effective. At present, Joy Heart's main sales market is located in Chinese mainland, and there is a brand direct sales flagship store on the domestic e-commerce platform, and mainland consumers can purchase directly in the flagship store.