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W.P.C is a famous "little princess" in Japan's umbrella world, which began in 1995. Originally developed only women's umbrellas and positioned its products as "fashion items on sunny and rainy days", W.P.C quickly became a regular in major fashion magazines in Japan with its rich and diverse fashion elements. At present, W.P.C. has expanded its business to various weather accessories such as parasols, raincoats, and rain bags.
Among W.P.C.'s products, the blackout and heat-shading series are special parasols, and the price is concentrated between 160 yuan and 220 yuan. The umbrella cloth of this series is made of light-shading and heat-shading material that meets the standards of the Japan Umbrella Promotion Association, the grey fabric is 200T densely woven polyester fiber (polyester), and the inside of the umbrella surface is matte color glue PU coating, which can achieve UPF50 and T (UVA) as low as 0.05;
In addition, most of the umbrellas developed by W.P.C. for rain protection also have some UV resistance. Most of these umbrellas are made of polyester or T/C cloth (cotton, polyester blend) and are not coated with color glue or vinyl, but they can also be used as anti-UV products with UV protection. The texture of the umbrella cloth of this kind of umbrella is better than that of the special parasol, easy to take care of, and the color fastness of the umbrella surface is strong, but according to the different color of the umbrella cloth, the ultraviolet shielding rate will be different, the UV shielding rate of the general light-colored fabric is about 80%, and the UV shielding rate of the dark-colored fabric is about 90%. If the need for sun protection is not high, W.P.C's range of umbrellas is also a good choice, with a better aesthetic appeal.
The advantage of W.P.C is that it has a fresh and elegant design and is lightweight. In particular, the folding umbrella style uses a lightweight umbrella material of fiberglass umbrella bone and aluminum alloy umbrella rod, the diameter of the umbrella surface is only about 88 cm, and the number of umbrella bones has been reduced to 6, and the weight is less than 200g. However, this also makes the W.P.C's folded umbrella frame fragile, not strong to carry the wind, and the grip is shaky, and the small umbrella surface also has a significant impact on the user experience. In addition, the cap of the W.P.C partially retracted umbrella is screw-in, so it is recommended to check and tighten it from time to time as it may loosen after a long time.
It is worth mentioning that in Japan, straight umbrellas are much more popular than folding umbrellas, and if you are not looking for the lightness and easy storage of parasols, then W.P.C's straight umbrellas are more cost-effective. The W.P.C. Straight Parasol has a steel skeleton instead of fiberglass, and the curved handle of the thin tube alloy is also quite eye-catching. Due to the stronger and stronger bones of the non-folding linkage, the W.P.C's straight wing performs better in wind and rain scenes, and its weight is only about 260g, so women don't have to worry about bulkiness and effort to use.
At present, W.P.C has a brand direct sales flagship store on the domestic e-commerce platform, with an average price of about 200 yuan. W.P.C's products are all made in China, and the goods sold in the domestic channel and the Japanese market are the same factory and production line, and there is no such thing as being made in Japan.