C21-Micca701**C21-WK2102**C21-WT2120*C21-QH2133*C-SH352TD
Induction cooker is the fastest growing small household appliance industry in China in the past 30 years, compared with the traditional gas cooker, the induction cooker heats up quickly, has high thermal efficiency, eliminates the trouble of replacing gas cylinders periodically, and there is no danger of gas explosion. Since its appearance in the Chinese market in the 80s, induction cooker brands have exploded, including kitchen appliance giants such as Midea and Supor.
Midea is the leading brand in China's induction cooker market, accounting for nearly half of the share. Midea's product line is very complete, from traditional button models, to mainstream slip control models, color plate models and ultra-thin models, and its ultra-thin models are the first in the industry, representing the leading level in this segment.
Ten years ago, Midea took the lead in launching ultra-thin induction cookers, which were favored by the market and broke through from many brands. The thickness of the ultra-thin induction cooker body is only about 25mm, and Midea uses mica sheets to build into the stove surface panel to avoid excessive transfer of heat generated by the bottom of the pot to the internal parts of the furnace and cause damage to the body. Since the advent of the ultra-thin induction cooker in the United States, Supor and Pentium have followed suit, and now the ultra-thin induction cooker has become the mainstream product type, accounting for nearly 40%, of which the sales of the United States are still leading.
The heating capacity of the induction cooker is largely determined by the panel material used, and the high-quality panel requires high temperature resistance, wear resistance, and few impurities to ensure excellent thermal insulation ability and improve thermal efficiency. German SCHOTT CERAN panel and Japanese NEG panel is recognized as the top panel in the industry, the former has high overall performance, but the price is expensive, the domestic use of the panel products are relatively rare, in recent years, the main Mica series induction cooker is the use of NEG panel.
The material of the Japanese NEG panel is resistant to high temperature and scratching, even if it is heated to 800 °C and splashed with cold water, it will not break, the strength is extremely high, and there are few impurities, strong heat insulation ability, and the heat loss of the induction cooker using the NEG panel is less, saving energy consumption. Because the panel adopts special coating coloring technology, the panel can present a variety of colors, so it is also called the color plate induction cooker. According to the data of "Zhongyikang", from January to October 2018, the market share of Midea's color plate induction cooker even reached more than 90%.
Midea's Micca color plate series is priced at about 400 yuan, with green, pink, gold, blue four colors to choose from, of which fog green C21-Micca701 is quite representative, high material strength, strong safety, the operation panel adopts mainstream sliding control fire adjustment, configuration 9 gears of power, simple design of function buttons, leaving only necessary functions such as heating power and time, even if it is the first contact, it can be easily controlled.
At a price of 300 yuan, Midea's Hengyunhuo series is widely favored by consumers. Low-frequency heating is a pain point of traditional induction cookers, and Midea adopts the "constant uniform fire" technology to achieve a continuous output of low power below 1000W, avoiding the embarrassment of cooking "large heat sticks to the bottom, and small fire takes a long time". Midea's induction cooker also won the Guangdong Provincial Science and Technology Award for this technology. C21-WH2126 is equipped with constant uniform fire technology, the coil heating diameter is up to 188mm, which is about 20% larger than the traditional coil size, evenly heated, suitable for grilling, the price of the model is 319 yuan, and the cost performance is good.
In the highly competitive induction cooker market, Midea has a leading technical level, and has successively launched the color plate series and the constant uniform fire series of induction cookers, coupled with a wide range of products, the pricing is in line with the mass consumption level, which is an ideal choice for ordinary families.