A well-known automobile brand, a cutting-edge brand in the mid-to-high-end car market, known for its scientific and technological research and development capabilities, and a core competitiveness brand built by SAIC Group to go international

The naming and logo pattern of ROEWE fully reflect the classic and noble temperament, and the overall image is a combination of Chinese and Western. The two standing lions of the East, the king of beasts, represent auspiciousness, majesty and solemnity in Chinese culture, and are also a symbol of kingship and bravery in the West. The double lion guards Huabiao, which is a classic totemic symbol in Chinese culture, containing the majesty of the nation, and at the same time has the meaning of far-sightedness and praying for the prosperity and harmonious development of the community. Underneath the pattern is a fusion of the letters RW, which is a modern drawing of the brand's name.

The English name "Roewe" is derived from the Spanish root word Loewe (lion), which is a combination of various meanings, with "R" as the first meaning to convey the meaning of innovation and dignity.

The Chinese name "Roewe" integrates traditional Chinese elements, reflecting the spirit of self-improvement and profound cultural accumulation, and also conveys a classic and noble temperament. Among them, "Rong" has the meaning of honor and honor; "Wei" means prestige, prestige and honorable status. The unity of Roewe embodies the values of innovation and prestige.

Founded in 2007, SAIC Motor Co., Ltd. (hereinafter referred to as the "Company") is a branch of SAIC Motor Co., Ltd. (hereinafter referred to as "SAIC") registered in accordance with the law and has a business license, mainly responsible for the research and development, manufacturing and sales of SAIC's own brand products. The company has two major brands, Roewe and MG, three technology research and development centers in Shanghai, Nanjing and the United Kingdom, as well as three manufacturing bases in Shanghai Lingang, Nanjing Pukou and Long Bridge in the United Kingdom.