Mazda (China) Enterprise Management Co., Ltd., Mazda Motor Co., Ltd., founded in Japan in 1920, is a Fortune 500 company, a well-known Japanese automobile brand, and the world's first automobile company to realize the mass production of rotary engines
Mazda brand interpretation:
Mazda's DNA can be summed up in two words: Zoom-Zoom.
Zoom - Zoom is the sound of a car engine that people use as children. He expresses the magic of movement that children feel when they play with toy cars or ride a bicycle. The Mazda brand aims to convey this yearning for cars through its own products, and Zoom-Zoom is a good expression of this vision. Zoom-Zoom is a clear component of Mazda's "Global Brand Positioning" (WWBP), which combines the brand personality of "Fashion", "Creativity" and "Dynamism" with product characteristics of "Superior Design", "Superior Functionality" and "Responsive Handling and Power" to create the DNA of the Mazda brand.
Mazda's new products provide users with an exciting and enjoyable driving experience, which is exactly what our customers want. At the same time, the purpose of Mazda's existence is not only to make the vehicle bring driving pleasure and life enjoyment to the driver and passengers, but also to make everyone affordable and worth buying. Zoom-Zoom's goal is to capture this feeling and express the passion for driving pleasure, and we are looking for this emotional connection with our customers around the world, and we hope to establish this kind of communication with our Chinese users as well.
Mazda logo
Mazda and Ford have adopted a new logo, a seagull with wings spread in an oval, and at the same time forming an "M" lettering. "M" is the first capital letter of "MAZDA", indicating that the company will spread its wings and fly high, with infinite creativity and sincere service, into the new century.
About Mazda Japan:
Mazda Motor Co., Ltd. was founded in 1920 as Toyo Cork Industry Co., Ltd. Beginning in 1929, Mazda quickly changed from a production tool to a manufacturer of commercial three-wheeled trucks. Back in the sixties, Mazda introduced its first sedan model; Soon after, Mazda began investing in and developing rotary engines. Mazda is headquartered in Hiroshima, a famous city in western Japan, and has been one of Japan's leading automobile manufacturers until now.
Over the past three decades, Mazda has produced vehicles that have been exported to the United States, Europe, and many other major markets. Today, Mazda sells well more than two-thirds of its global sales overseas, and in 2004 it sold more than 1.1 million vehicles. Mazda has two main production bases in Japan and 15 production plants overseas. The production plant in Hiroshima is one of the largest single-site car plants in the world, with a production capacity of nearly 400,000 vehicles. The production plant in Hofu, Japan, also has the same production scale. Major overseas production sites include Michigan in the U.S. and Thailand, both of which are joint ventures with Ford Motor Company, which is known to be Mazda's major business partner and major shareholder.
Mazda prides itself on its illustrious history of technological innovation, especially represented by rotary engines. Although many leading companies have tried to commercialize rotary engines, only Mazda has worked tirelessly in this field and succeeded in building a sports car rotary engine. Today, Mazda is the only manufacturer in the world that produces gasoline, diesel and rotary engines. The newly commissioned rotary engine is mounted on the new MazdaRX-8, a true car with Mazda's DNA (genes) in mind.
Mazda's DNA can be summed up in two words: Zoom-Zoom. It's not just a marketing slogan, Zoom—Zoom's childhood love of toy cars—is used as a compass to guide every aspect of Mazda's global business. It guides all corporate activities around the world, including vehicle design planning, manufacturing, and internal and external communication. Zoom - Zoom is a clear component of Mazda's "Global Brand Positioning" (WWBP), established in April 1998 as part of a centralized brand management strategy. WWBP combines the brand personality of "fashion", "creativity" and "dynamism" with product characteristics such as "excellent design", "superior functionality" and "responsive handling and dynamics" to create the DNA of the Mazda brand.
Mazda's purpose is not only to make vehicles fun to drive and enjoy life, but also to make them affordable and worthwhile. Zoom-Zoom's goal is to lock in that feeling and express the passion for driving pleasure. This passion will continue to drive Mazda around the world.
