Nissan Motor Co., Ltd., Nissan, one of the top ten brands of sedans, was founded in Japan in 1933, a Fortune 500 company, the world's largest automobile manufacturer, mainly engaged in the manufacture and sales of automotive products and marine equipment

Nissan Motor Company was founded in 1933 in Yokohama, Kanagawa Prefecture, Japan. Nissan currently has automobile manufacturing bases in 20 countries and regions, including Japan. And provide products and services in more than 160 countries and regions around the world.

Business Overview

NISSAN: Nissan has always been committed to the development of advanced products and technological innovation. Today, we are trusted in countries and regions around the world to create innovative vehicles and services for you.

Infiniti: It is promoted as a luxury car brand in the United States, Canada, Russia, the Middle East, and South Korea, and is attracting attention for its advanced styling design and driving performance. Its elegant sensibility and impressive superior performance make it more attractive and rewarding to drive.

Forklift business: Nissan Motor's forklift business began in 1957. Since then, Nissan forklifts have kept pace with the times and continuously improved their performance, winning great trust and high praise from many customers around the world. Currently, the company has production bases in four countries, including Japan, the U.S., Spain, and Sweden, with an annual production capacity of about 30,000 units, and has grown into a global company that sells in 85 countries around the world. In the future, we will continue to provide reliable quality and meticulous services for all our customers' production activities and logistics as a backbone of integrated logistics.

Shipbuilding business: In 1970, the shipbuilding business launched the first genuine yacht engine made in Japan by using the technology it had cultivated in automotive products, and started its business. Since then, the company has expanded its business to include the production and sale of hulls, mainly yachts, the shipbuilding business, and the export of outboard engines. In order to efficiently manage the shipping business, Nissan Shipping Co., Ltd. was established in 2000. It is a professional ship business company engaged in the development, production, sales and after-sales service of yachts. In order to create a rich yacht life for our customers, we will provide customers with products and services that they love.

Nissan China

Nissan (China) Investment Co., Ltd. was established in February 2004 as a wholly-owned subsidiary of Nissan in Beijing, and manages its investment in China together with Nissan Motor Co., Ltd. headquarters.

Nissan (China) Investment Co., Ltd. has been responsible for Nissan's public relations, brand management and intellectual property in China. At the same time, Nissan (China) Investment Co., Ltd. will also play an important role in Nissan's global operations and in the purchase and export of competitive Chinese-made components. In addition, Nissan (China) Investment Co., Ltd. is also involved in market research work, such as the design trend survey for the Chinese market.

Dongfeng Nissan

Founded on June 16, 2003, Dongfeng Nissan Passenger Vehicle Co., Ltd. is an important passenger car segment of Dongfeng Motor Co., Ltd., engaged in the research and development, procurement, manufacturing, sales and service of NISSAN brand passenger cars, and is one of the few automobile companies in China with the whole value chain.

Dongfeng Nissan Passenger Vehicle Co., Ltd. consists of a passenger car company, Huadu Plant, Xiangyang Plant, Zhengzhou Plant, Dalian Plant, as well as engine branch and technical center. As of January 2017, it has 17,611 employees.
At present, Dongfeng Nissan has formed a strategic layout of four bases in Guangzhou, Xiangyang, Zhengzhou and Dalian, running through the north and south, each with its own focus. As the parent factory, the Huadu factory of the headquarters focuses on the production of entry-level and mid-level sedans and electric vehicles of the Nissan brand, and builds a large-scale production plant. As a quality benchmark factory, the Xiangyang plant produces high-end models of the Nissan brand, and was put into production of Dongfeng Infiniti brand models in November 2014. The Zhengzhou plant is responsible for the production of Dongfeng Venucia brand models; The Dalian plant, which started operations in October 2014, will focus on the production of SUV models, including the Xinx-Trail and the Xinqashqai under the Nissan brand.

At present, Dongfeng Nissan has formed a three-category model layout of "dynamic, SUV and comfortable", and has a number of best-selling models such as Loulan, Xima, Tianlai, Blue Bird, X-Trail, Qashqai, Sylphy, Tiida, Sunshine, Liwei and Machi, as well as imported models such as high-end MPV Xinguishi, high-performance sports car 370Z and all-round super sports car GT-R. By the end of 2016, Dongfeng Nissan's vehicle production and sales exceeded 8 million units.

Zhengzhou Nissan

Zhengzhou Nissan Automobile Co., Ltd. was established in March 1993, is a Sino-Japanese joint venture vehicle manufacturing enterprise, in October 2004, reorganized into the Dongfeng system. At present, it is a national high-tech enterprise, a nationally recognized enterprise technology center, and the winner of the 2011 Henan Provincial Governor Quality Award. It has a total of more than 4,000 employees. The company is positioned as the main development base of Dongfeng and Nissan dual-brand LCV products, and has long been committed to the specialization of light commercial vehicles and the high-end of market segments.

Zhengzhou Nissan has a business process of the whole value chain from product research and development, supply chain management, manufacturing to marketing services. According to the dual-brand development strategy, Zhengzhou Nissan currently has two brands, NISSAN and Dongfeng, five major sequences and eight models, of which the NISSAN brand includes D22 pickup truck, Paladin SUV, Capstar high-end light truck and CDV model NV200, Dongfeng brand includes Ruiqi pickup truck and its multi-purpose vehicle, Odin SUV, Yuxuan MPV, Shuaike urban multi-functional commercial vehicle, is one of the enterprises with the most complete LCV product coverage in China.