Founded in 1983, it is a luxury car brand under Toyota Motor Corporation of Japan, a brand with the largest sales volume of luxury cars in the United States, and a large automobile industry company in the world

Lexus (Lexus) is a luxury car brand under the Japanese Toyota Motor Corporation, which was first proposed in 1983, but in only a dozen years, since 1999, sales in the United States have surpassed Mercedes-Benz and BMW, becoming the largest luxury car sales brand in the United States. On June 8, 2004, Toyota announced in Beijing that it would change the Chinese Chinese name of Lexus from "Lexus" to "Lexus", and began to establish franchise dealerships in China, beginning to fully enter the Chinese luxury car market.

Lexus logo

Toyota paid $35,000 for the name of the brand from an American naming company, because the pronunciation of "Lexus" is similar to the English word "Luxury", which conjures up the impression that the car is a luxury sedan. The Lexus logo is capitalized with the letter "L" of the car name "Lexus", and the "L" is surrounded by an oval on the outside. The ellipse represents the earth, indicating that Lexus cars are all over the world. The new Lexus logo was unveiled at the Los Angeles Auto Show in January 1988.