Dongfeng Peugeot, Dongfeng Peugeot, in 2002, Dongfeng Motor Co., Ltd. and the Fortune 500 company PSA Group (Peugeot Citroen Group) reached a cooperation and introduced the Peugeot brand to China, focusing on sedans, SUVs and off-road vehicles

The Peugeot brand is one of the two major automotive brands of PSA Peugeot Citroën Group (hereinafter referred to as PSA Group) and has a long history of industry and scientific research.

The Group has always paid attention to and listened to customers' opinions and suggestions on product quality, style, comfort and safety, and established the development goals for the next few years as: practical innovation for the purpose of environment, comfort and safety; Expand international markets to increase sales; Achieve profitability enhancement to secure investments and maintain the independence of the Group.

In 2002, the PSA Group, which is accelerating its globalization, signed an agreement to expand its joint venture with Dongfeng Motor Corporation of China. In 2003, the Dongfeng Peugeot brand was officially established. Since its establishment, Dongfeng Peugeot has inherited Peugeot's 200-year brand culture accumulation, is well versed in the way of car manufacturing that perfectly combines rigor and passion, establishes the brand advantage of "rigorous, passionate and elegant", constantly pursues innovation, and interprets a new driving experience for consumers who "pursue beauty and pleasure" with charming and tasteful design.

Today, Dongfeng Peugeot has millions of users. In the future, guided by the strategy of "Blue Plan", we will continue to promote the brand's new leap forward, and achieve a series of specific goals such as launching 6 new models in the next three years, expanding the number of 4S outlets to 500, entering the top five in the national industry ranking in terms of sales time/after-sales satisfaction, and doubling annual sales compared to 2012.

In 2016, Dongfeng Peugeot officially released a new brand plan "Rising Blue", aiming to help the brand re-enhance through the comprehensive improvement of products, technology and experience. As an important part of "experience upward", Dongfeng Peugeot has officially refreshed the "Blue Care" service brand, and will continue to help the service brand improve again in the future around the three core advantages of "professionalism", "transparency" and "convenience".