Founded in 1944 in South Korea, it is a world-renowned automobile manufacturer that started by manufacturing steel pipes and bicycles, integrating fashionable sports style and intelligent technology
Kia Motors is a subsidiary of Hyundai-Kia Motors Group and the second-largest automaker in South Korea, headquartered in Seoul.
Kia Motors is the oldest car company in South Korea. At the end of 1944, World War II had not yet ended, and the exhausted Japanese army had not yet completely withdrawn from the Korean Peninsula. One day in December, Kyungseong, the predecessor of Kia, was finally established in Seoul despite all the difficulties, and this moment is worth remembering for every Kia person and even the entire Korean auto industry.
Kia Motors China
Kia Motors (China) was established in August 2006 as an independent legal entity of Kia Motors in China in response to Kia Motors' global brand strategy of "The Power To Surprise" and to accelerate the pace of development in the Chinese market.
Kia Motors (China) currently has 53 sales outlets and more than 40 after-sales service outlets nationwide. At present, the latest flagship model - cutting-edge intelligent sports luxury sedan CADENZA Kaizun, 09 strategic model urban SUV - new Sorento (NEW SORENTO), to achieve less fuel consumption and emissions, more power diesel version of the new Sorento, focusing on family and practical new urban utility vehicle - NEW CARENS, high-end luxury MPV-VQ, 2010 launch of the fashion coupe (SHUMA), KIA'S LUXURY FLAGSHIP SUV, THE BORREGO.
Each model launched in China is a masterpiece of Kia Motors, and each model has been praised and favored by Chinese consumers for its outstanding quality and extraordinary value. The latest imported Kia flagship model, the CADENZA, has won many awards since its launch with its stunning design, stylish sporty atmosphere and innovative intelligent technology configuration. At the award ceremony of "2010 China Imported Automobile Billboard", Kaizun won the "Annual Engineering Design Award". In the selection of authoritative newspapers and magazines in North China, South China, Southwest China, Beijing, Tianjin, East China and other regions, the imported Kia Kaizun has won many awards, winning many awards such as "Imported Car of the Year", "Best Imported Car of the Year", "Most Popular Imported Car of Consumers" and so on. In addition, Kia Motors (China) has launched a "private" 24-hour nationwide roadside assistance service for all models since 2009 to further upgrade the service.
The excellent product and service quality has achieved the steady development of Kia Motors (China) in terms of sales. Facing the future, Kia Motors (China) will continue to uphold the global concept of "providing value to Kia users", will spare no effort to provide Chinese consumers with high-quality products and thoughtful services, and make every effort to build the Kia Motors brand into a well-known, influential and well-known automobile brand in China, and will continue to contribute to the development of China's automobile industry.
Kia's history
Founded in 1944, Kia is the oldest automobile company in South Korea, originally started by manufacturing steel pipes and bicycles. In 1952, Kia began producing motorcycles, trucks, and RVs. In the 70s and 80s, Kia benefited from the take-off of the Asian economy and continued to expand in scale, and in 1986 it began to break out overseas. In 1992, Kia entered the U.S. market, and within a few years, Kia cars were sold by dealers all over the United States. However, the Asian financial crisis struck South Korea, and Kia went bankrupt in 1997, resulting in a 51% stake in Kia being sold to its domestic rival, Hyundai Motor. Later, Hyundai Motor Company was reorganized, and Hyundai Motor Company now owns a 40% stake in Kia.
At that time, South Korea's domestic economy and industry were in ruins, and the living standards of the Korean people had approached the minimum standard due to years of war, and automobiles were still a luxury at that time. At that time, Jingcheng Seiko produced a popular means of transportation - bicycles.
At the beginning of 1945, the factory for the production of bicycles began to take shape, and by the spring of the following year, the first bicycle in Korea was shipped. For the next 15 years, the company quietly produced their bikes while investing profits to expand the size of the factory. Shortly after the union was formed in 1960, the company decided to produce their first motorized product, and the motorcycle, designated the C-100, officially left the factory in October 1961, and the following year, a small three-wheeled van, the K360, was launched. Since then, Kia has embarked on the road of "automobile".
In 1971, Kia Service was founded, which began to provide security for the three-wheeled trucks that had already been sold in large quantities, and was interested in developing four-wheeled vehicles, after all, this was the inevitable path for the company's development and growth. In the same year, the company launched the four-wheeled van Titan. Due to the rapid development of the Korean economy at that time, this lightweight MPV was very popular with small companies and self-employed people who were just starting out, and sales soared. In 1974, the company's first small sedan with a gasoline engine, the Brisa, was born, and since then, Kia has been in line with the development direction of the world's car manufacturers and has entered the highly competitive car market.
1975年，brisa的皮卡版本b-1000出厂，没多久，起亚就推出了一款新车--k303，这款家庭sedan与十分稚嫩的brisa相比有明显的进步和成熟，所以取得较大的销售效益。但是，由于多种原因，起亚当时生产的sedan还存在明显的缺陷，加上在新车型的开发设计上出现了问题，公司决定首先要借鉴国外行进车型生产的成功经验。于是在1979年，起亚仿制了法国标致的604sedan，并且组装了意大利菲亚特的132型sedan。 为了公司的长远发展，1984年，起亚r&d中心正式建立，肩负起起亚汽车的技术研究和新产品开发设计的任务，为日后起亚公司丰富完善的车型体系和先进的科技含量打下坚实基础，同时也坚定了起亚“走自己路”的决心。1986年，起亚自行设计的小型乘用车brisa出厂，同年起亚与美国福特汽车公司达成合作协议，并且开始设计和生产采用了福特技术的pride车型。
In 1988, two vans, Rhino and Trade, left the factory, marking the company's commitment to the production of vans while developing sedans. In July 1989, Kia established a research institute in Tokyo, and four months later, the Kia Economic Research Center was also established.
进入九十年代，起亚有了一项很大的改变。1990年3月，公司正式改名为起亚汽车株式会社(kia motors corporation)，紧接着亚山湾工厂竣工，之后，potentia、sephia和sportage等车型陆续出现，起亚进入了发展的黄金时期。1994年，起亚公司度过了自己的50岁金禧盛典，但公司的经营出现了问题，发展令人担忧。在国内和北美这两个起亚的最大市场上，销售成绩不断下滑，起亚r&d中心也由于资金问题不得不关闭。1996年，起亚公司作出了购买英国莲花公司小型开蓬跑车elan生产权的决定，并且由起亚自行对该车作出修改，以适应相对的客户群。可惜这辆漂亮的小车却胎死腹中，没生产几辆就被搁置了。
Sub-brand
Rio(锐欧)、Picanto Sorento(索兰托)、Carens(佳乐) 、Opirus(欧菲莱斯)、 Sportage(狮跑)
