Founded in 1765, a master cognac maker of LVMH Group, a fashion trendsetter of cognac special drinks, and a high-quality cognac brewer known for its exquisite wine treatment technology
Hennessy is a brand of LVMH (Moet Hennessy Louis Vuitton), and its parent company, LVMHshi, the world's largest luxury group, is known for providing high-quality, original and unique brand-name products.
Hennessy is the world's leading premium cognac brand, founded in 1765. The Hennessy family has always been committed to creating the best brandies in the world, and Hennessy VSOP is one of the youngest, trendier and most dynamic brands in its collection.
Hennessy is the world's best-selling cognac and has the world's largest collection of aged eaux-de-vie.
Hennessy adheres to the family's tradition of meticulous and perfect cognac, strictly controlling every step of the production process and upholding the original spirit of Hennessy, which is the standard for fine cognacs.
Hennessy adheres to the connotation of quality and has a unique and trendy image, which has become the world's top premium cognac. Composed of more than 60 eaux-de-vie from four of the best grape regions in the French Cognac region, Hennessy VSOP cognac has a harmonious and subtle taste, with a delicate quality and an elegant ripening charm. Hennessy VSOP can be served with tonic water, sparkling water or mineral water on ice, or as a base for your favorite cocktail, setting the trend in cognac speciality. It's a pleasure to be addicted to.
Nowadays, in addition to drinking with ice and water, more and more young people around the world are using a variety of fashionable soft drinks (such as cola, orange juice, apple juice, crystal grape juice, etc.) to blend Hennessy VSOP to pursue a variety of fashion enjoyment.
The Hennessy Dazzling Music is a continuation of the relationship between the Hennessy brand and contemporary music, and this event can also be seen as Hennessy VSOP's continued support for Chinese and Western music and urban culture. Hennessy's "Dazzling Music" is not only a bridge between the most fashionable music in China and the West, but also a tireless effort to help picture music without borders.
轩尼诗一直在全球范围支持音乐奇才们的创作，他们都是极具创作才能的流行歌手或DJ，有来自于西方和亚洲的歌手，如炙手可热的R&B新星约翰勒珍德，传奇歌手艾莎克海兹，以及著名Hip Hop歌手Pakim等。
Where does the progression come from
One day in 1865, when the Hennessy family (Maurice Hennessy) was bored, he occasionally saw a star on the edge of the frame, which triggered the idea that he might as well add this star to the brandy bottle, and later put into practice, dividing the concept of Hennessy cognac into one, two and three stars, making it easier for customers to distinguish the quality of cognac, and became the founder of three-star cognac.
The legend of the founding of the decanter
When it comes to decanters, it's impossible to forget Hennessy's contribution. Prior to 1830, all brandy products were sold in wooden barrels, which were not discernible to customers as there were no labels on the surface of the barrels indicating the origin, manufacturer and quality. Seeing this, Maurice Hennessy changed this confusion by designing cognacs in glass bottles, limited to the higher quality wines (now known as the XO category), with labelling on the bottles, so that customers could clearly distinguish the best wines. In 1830, when wine was first transported by ship to other cities, and in 1858, the use of wine bottles became more common.
The originator of Hennessy XO's original
In 1870, according to the instructions of Maurice Hennessy, the cellar master used the oldest and finest 'eaux-de-vie' to produce a full-bodied Grand Cru that for the first ten years was reserved for family or friends. As Hennessy has been so well received around the world, and especially appreciated and praised by Asians, Hennessy is determined to make this precious wine known to the world, and Hennessy XO is born.
In 1888, there was an official record of the sale of XO grade brandy in France, and in 1900, the Hennessy Distillery officially registered the XO grade with the French government, so that all future brandies with the same characteristics must be called XO. With the exceptional quality of Hennessy's mellow aroma, Hennessy XO is quickly recognized as the benchmark for the finest cognac, and is highly respected by its peers. Today, even though there are many cognac products that claim to be XOs flood the market, the only one that is truly XO is Hennessy XO. Therefore, its propaganda sentence has the slogan "XO origin, XO foundation".
Efficient production
Hennessy has 500 hectares of vineyards and 28 distilleries, but these are not enough to meet Hennessy's needs, so more than 20 vineyards have signed contracts with Hennessy to supply it with their grapes. In addition, Hennessy also purchases the distilled spirits from other distillers. All of these distilled spirits are packed in oak barrels from Satoyama and placed in the basements of Hennessy's 25 locations. As a result, the company has 180,000 barrels of raw liquor, the highest production volume in the brewing industry. In order to maintain a high level of production, Hennessy mainly harvests the grapes mechanically, while the rest is harvested by hand.
Catering to market needs
In the 80s of the 20th century, as of 1980, Hennessy sold about 130 million bottles of brandy worldwide every year. In order to maintain Hennessy's leading position, in addition to using the best grapes from the grape region, they divided the brandy into 19 or 20 different ages in different cognac regions for each wine-producing area, according to the quality and grade of the wine.
The quality and taste of cognac are also different in each exporting city, for example, in Asia, Hong Kong and China, for example, they all prefer the sweeter taste of brandy. In order to meet the needs of the market, each country is exported to a different flavor. Hennessy bartenders, with their sense of smell and taste, as well as their extraordinary memory, select wines from different regions, prepare different wines and tastes, and use glass bottles to record several bottles and label them, if this taste is welcomed by the local country, they will be exported with this bottle as a recipe criterion in the future.
