Originating in France, Martell is one of the oldest members of the fine cognac family, whose passion for cognac and savoir-faire have been around for three centuries since 1715
Martell is a brand of the French Pernod Ricard Group.
Martell is a famous cognac brand produced in the Cognac region of France, and it is also the oldest and most famous brandy in the world. It is named after its founder.
In Martell's global market, China ranks third in terms of sales, followed by the United Kingdom and the United States, respectively, and among them, China has the greatest potential.
As an aristocrat, entrepreneur, inventor, businessman, athlete, and scholar, Jane. Founded in 1715, Jean Martel was one of the first cognac families in the Cognac region and built a solid foundation for the family with his character.
Martell is the oldest large-scale cognac distillery. Jean Martell left his former home, Jersey, in 1715 to settle in Cognac. Martell was born in 1694 and was the second of eight children, the father of a navigator and merchant. After seven years of working for merchants in neighbouring Guernsey, Martell decided to make his own name in Cognac, knowing the potential for growth.
Martell's original shipments were to Jersey and Guernsey, which were traditionally trade routes with the British. This was followed by trade to Rotterdam, the port of Hansiat in Hamburg and the White Beyvo. By 1721, he had exported 53,000 gallons of cognac, where he bought land and buildings seven years later, which is still the company's property.
With passion and drive, Jean Martell systematically participated in the local market and contacted the vineyard owners, often seeing him personally directing the cask feeding in Tonnay-Charente. He also travels to Orleans and Saumur outside Cognac to meet with clients and agents.
In 1726, Martell married a young lady of a cognac merchant, but unfortunately they divorced soon after. Later, he married another daughter of a large Charente. He died in 1753, leaving behind a thriving and prestigious company, which was run by his wife and two sons.
As the business grew, in 1784 Martell made its first shipments to North America. Other milestones included the first export of bottling in 1797, the first trip to Russia in 1803, and the first use of the Extra mark in 1819 when Theodore Martell wrote to his brother from London to order 15 barrels. The first VSOP to London (and he was the first to use this mark) was in 1831.
Martell began exporting to Australia in 1851, China in 1861 and Japan in 1868. In 1880, the vineyard of Cognac was attacked by Portuguese aphids, and his business was devastated, with 80% of the grapes dying. After many years of hard work, I found a way to graft European vine to American roots and then plant them to solve the dilemma. Exports are back to their old jobs.
The famous Martell Mark Cordon Bleu (Le Cordon Bleu) was founded in 1912. At the armistice signing ceremony on November 11, 1918, Martell Yuyi was chosen.
The family still controls the main operations of the company, with the eighth generation of Patrick Martell as managing director.
Today, Martell has 700 hectares of vineyards, of which 227.3 hectares are in the Gallienne territory, which was bought in 1954 and is located in Bordry, but it can only supply 3% of Martell's annual grape needs. It has contracts with 2,300 vineyard owners, many of whom have been with the company for more than five generations. It only buys its wines from the first four districts, excluding Bang Beihua and the Beihua Communal District. 98% of the grapes are Uyi Brown, with only a small amount of Columberg and Furbronche.
Martell's distillery in Garren is claimed to be the largest and most advanced in the region. It distills 53,000 gallons of liquor per day, providing 30% of what the company itself needs. There are 13 independent distilleries working exclusively for Martell, supplying 47% of the annual production, with the remainder purchased by local distilleries in the region.
It does not use a preheating process and is distilled with slag distillation, in its own 24 stills and 140 Martell controlled stills.
In the second distillation, Martell removed the liquor that was as high as 68 proof instead of someone else's 60 proof. This guarantees that the wine is extremely strong (not sweet). The new wine is aged in saturation, and when it is time to reduce the number of degrees, a mixture of cognac and distilled water is added. It uses fine-grained Toransa oak barrels, which evaporate less than Limousin oak and can be aged for a longer period of time.
Martell has its own cooperage, and the planks are put on hold for three years before they are used to make 90-gallon barrels. Wood infusions are added to enhance lignin (aroma) and tannins (color).
Limousin oak timber is mainly used to repair old barrels, which are rich in denim and can be rejuvenated.
With an annual sales volume of 21.6 million bottles, Martell is the largest wine collector in the region, with a storage capacity equivalent to 100 million bottles. What sets it apart from other vintners is its heavy use of Boulderie products – more than 60% of the region's production is reserved for Martell. This district, north of the city of Cognac and the Charente River, is the smallest of the six districts. Its wooded and less lime land gives the brandy more mellow and umami, rich and violet fragrant.
98% of Martell's products are sold in 140 countries, and it accounts for 17.5% of global sales. Martell claims to have the highest sales in the UK, Italy, Mexico, Hong Kong, Malaysia and Singapore. Martell's latest award is the "Cognac of the Year" award from the International Wine and Spirits Organization for its "Creation".
As part of its ambitious expansion plans, Martell will build a new 40,000-barrel brewery in Chanteloup. Martell has been at the forefront of research on grape diseases, exploring the use of genetic engineering to cultivate disease-resistant genes that can be implanted into Wuyi Brown.
Martell's busy reception centre welcomes around 40,000 visitors a year, especially in July and August.
It retains Napoleon's name for its "special stock" and is sold only to duty-free markets, which is famous in Asia.
Legend has it that in ancient times, there was a god who turned into gold and descended to the world to pursue the love he longed for. Beautiful legends symbolize the eternal and precious dreams of mankind. Gold is the legendary metal that is highly praised.
It is only because of the eternal steadfastness of gold that the greedy soul rejects the temptation of nobility and wealth one by one.
Cognac is the result of a patient pursuit of perfection, a symbol of wealth and honor, and it is only because of the cognac that it is immortal.
The corporate brand was ranked 370th in the 2006 "Top 500 World Brands" compiled by the World Brand Lab.
The world's finest brandy comes from French cognac, and cognac has four big Kongs: Hennessy, Martell, Remy Martin and Napoleon. Of the more than 100 million bottles of cognac produced every year, the four major brands account for about 70 percent.
In terms of qualifications, Martell is the oldest among the four King Kongs. Since Jean Martell founded the distillery in his own name in 1715, eight generations of Martell have devoted their lives to cultivating this wine into a world-famous brand for nearly 300 years. Finally, a bottle of Martell, along with the golden delphinium on the logo, flew to all corners of the world.
Acquired
In 1988, Martell was acquired by the famous North American wine merchant Schgrand, and Martell's eighth generation, Mr. Burleigh Martell, although still the head of the company, has changed from owner to partner. In December 2001, Sgeland sold Martell to the French group Pernod Ricard. The spirits and wine group, the No. 1 in France and the No. 3 in the world, was also founded by two family businesses, Pernod and Liga. The main product of both is ouzo, an aperitif that is very popular with the French and has an absolute advantage in the market. However, the two companies saw the crisis facing the family business early on, and in 1975 they embarked on the road of union and formed the Pernod Ricard Group. Over the past 30 years, Pernod Ricard has raised funds through listing, and has continued to acquire and merge other companies, and its strength has grown day by day. In particular, in 2001, the group invested more than 3 billion euros to invest 40% of the wine business under Schgeland, and after taking in first-class brands such as Martell, Chivas Revas and Royal Salute, sales doubled and became a global wine giant. Today, Pernod Ricard Group has 72 production companies around the world, and has also established a well-developed sales network, with a total of 12,250 employees, annual sales revenue of 3.534 billion euros in 1993, and has been named one of the four most valuable companies in the world by Forbes.
