Anhui Tea Import & Export Co., Ltd., Yingkesong, founded in 1952, is a well-known enterprise in the tea industry integrating tea production, processing and sales in Anhui Province, a famous trademark in Anhui Province, an export brand in Anhui Province
Anhui Tea Import & Export Co., Ltd. was founded in 2001 by the original China Native Products and Animal Products Anhui Tea Import and Export Company after the overall restructuring, formerly known as Anhui Tea Company, established in 1952. Over the years, the company has adhered to tea-based, diversified operations and diversified development; Adhere to the tea industry, serve the "three rural", and maintain a good trend of good and rapid development. At present, with an annual import and export scale of more than 60 million US dollars and a total sales volume of more than 900 million yuan, it has developed into a key leading enterprise in the tea industry integrating import and export integration, domestic and foreign trade integration, trade, industry and agricultural technology integration, chain, distribution and logistics integration. It ranks first in Anhui Province in the same industry and ranks among the top four among the top 100 enterprises in the national tea industry.
At present, the company has 10 business divisions, 4 comprehensive departments, 14 holding and shareholding enterprises, and a large number of professional business personnel in English, Russian, French, Japanese, etc., as well as professional and technical personnel in customs declaration, transportation, document preparation, packaging, warehousing, quality inspection, blending and processing, export tax rebates, foreign exchange verification, financing and other professional and technical personnel. At the same time, the company has an office in Uzbekistan, with perennial personnel stationed abroad, and has invested in the construction of a joint venture factory in the country to carry out overseas processing business.
As a foreign trade enterprise with more than 20 years of export experience, mature development, one-stop production, supply and marketing, and integration of trade, industry and agriculture, the company has always adopted the concept of "going out, inviting in", "winning by quality, winning trust by sincerity", and "brand marketing"
and other strategies, vigorously develop foreign trade. At present, the backbone products of its main commodity, tea and other commodities, have had a high influence and popularity in the international market, and maintain a high export share. Tea exports rank first in the country and first in the province, mainly exported to West Asia, North Africa, Central Asia, Europe and other markets, and are widely trusted and praised by customers and consumers. Chemical, textile, fruit and vegetable products and other products are also among the best in our province. Through active market development, the export business covers more than 100 countries and regions on five continents, and has established normal and stable trade relations with a large number of customers, and its market share has grown steadily.
In accordance with the strategic concept of "promoting the outside world, promoting the outside world, and developing both inside and outside" and "based on the province, radiating the whole country, based on the current and focusing on the long-term", the company has focused on developing the domestic tea market since 2009, and has formulated and focused on the implementation of the domestic trade expansion plan. Anhui Daye Mingfeng Tea Co., Ltd. was established by investment holding, and started the construction of domestic sales network around the "10 billion" project (more than 100 chain stores with sales of over 100 million). At present, the company has built nearly 30 direct stores, more than 400 franchise stores and sales outlets, and through unified transformation, it has achieved a unified style, a unified logo, and established an overall image. The launch of the "Welcome Song" brand "National Rite Hui Tea", "Golden Classic Hui Tea", "Heyun Hui Tea" and other series of famous and high-quality domestic products, has won a good social response, has established business relations with more than 20 provinces and cities in the Northeast, Northwest, East China, South China and other regions.
The company pays attention to brand building, and operates the "LUCKY BIRD" brand as a well-known export brand in Anhui Province, and the "Welcome Song" brand as a famous trademark in Anhui Province, and all of them are high-quality agricultural product brands in Anhui Province, with a value of more than one billion yuan.
As a key leading enterprise of national and provincial agricultural industrialization, the company has always adhered to the tea industry, served the "three rural", adopted the model of "company base, professional cooperatives and standardization" to extend the industrial chain and implement the industrialization of tea. As of 2012, the company has successively established ten tea planting demonstration bases in major tea areas such as southern and western Anhui provinces, established nine tea professional cooperatives, and eight export tea refining processing and blending bases, covering the main tea categories such as black tea, green tea, special tea, and organic tea in our province. The base tea garden covers an area of more than 300,000 acres, including more than 8,000 acres of organic tea gardens, more than 5,000 tea farmers in the company, more than 30,000 households are directly driven, more than 1.3 million households are radiated, the annual production and processing capacity is more than 30,000 tons, and more than 90% of the products are exported by our company. As a result, the company has built a base network integrating tea production, processing and sales, and has established a perfect export tea quality traceability system.
At the same time, the company has built a relatively complete internal control system in accordance with the requirements of institutionalization, standardization and humanization, and established and formed a financial management system with capital management as the center and strict cost control as the main content. Focusing on the labor contract and the confidentiality of the company's trade secrets, the human resource management system with post performance pay as the main content is implemented. The ISO9001 international quality management system is centered on business contracts and implements whole-process tracking and control as the main content.
