Hunan Junshan Yinzhen Tea Industry Co., Ltd., one of the top ten tea enterprises, a landmark brand of yellow tea, a famous brand product in Hunan Province, and a high-tech enterprise integrating tea planting, processing, sales, scientific research and tea culture dissemination
Hunan Junshan Yinzhen Tea Industry Co., Ltd. is a modern science and technology enterprise jointly funded by Hunan Tea Industry Group Co., Ltd., Yueyang Supply and Marketing Cooperative, Junshan Park and other units, integrating tea scientific research, planting, processing, sales and tea culture dissemination, and integrating production, supply and marketing, trade, industry and agriculture; It is a "national key leading enterprise of agricultural industrialization". The company has invested more than 30 million yuan to integrate Junshan tea industry resources, obtained the exclusive right to operate the tea farm in Junshan Park, and has more than 150,000 acres of "Junshan" famous tea production base; More than 300 "Junshan" famous tea demonstration stores; More than 1,000 franchised stores; More than 10,000 business outlets; an international tea culture research center; a municipal tea research institute; a Junshan Silver Needle Art Troupe; In 2012, the company held high the banner of revival of the yellow tea industry, and planned a total investment of 158 million yuan at the south end of the tourist road in Junshan District, Yueyang City, to build an area of 100 acres of "Junshan Yinzhen Yellow Tea Industrial Park", which is expected to be completed and put into operation in 2013.
Based on the domestic and international markets, the company introduces foreign advanced anti-counterfeiting systems and tea preservation equipment, gives full play to the advantages of tea industry resources, extends the historical and cultural brand, and is committed to tea scientific research and development, production, processing, tea culture research and promotion with the mission of "promoting Chinese tea culture". It has many branches under its jurisdiction, including Junshan Tea Farm, Junshan Tea Factory, Changsha Branch, Yueyang Branch, Chain System Monopoly Center, Beijing Marketing Center, Shanghai Marketing Center, Chongqing Marketing Center, Guangdong Marketing Center, Xinjiang Marketing Center, Shandong Marketing Center, Shenyang Marketing Center of the Three Eastern Provinces, Henan Zhengzhou Marketing Center, Hebei Shijiazhuang Marketing Center, Zhuzhou Marketing Center, Changde Marketing Center, Shaoshan Marketing Center and many other branches. At present, the company has passed the ISO9001: 2008 quality management system, GB/T28001-2001 occupational health and safety management system, ISO14001: 2004 environmental management system, ISO22000-2006 food safety management system certification. The company has made great efforts in enterprise management and corporate culture construction, boldly reformed and innovated, accelerated the exploration of industrial diversification development paths, continuously developed new products, expanded market share, embraced all rivers, recruited talents, and committed to building the "Junshan" brand into a first-class tea brand.
Through cooperation with Yueyang Municipal People's Government, Hunan Agricultural University and Hunan Tea Research Institute, effectively integrate yellow tea resources, build a yellow tea industry chain, and operate with the integrated management mode of diversified sales of the company's base, professional cooperatives and farmers, and get good benefits, and truly walk out of a new road of cooperation in industrialized management, and vigorously promote the development of the yellow tea industry. Better drive Sanxiang tea farmers to increase their income and get rich. In order to further create the advantages of diversified development of products and business models, the company began to conceive the model of "combination of tea and tourism" to create a business card of China's yellow tea township. Create the linkage between Junshan Island and Junshan yellow tea industry, realize the unification of tea tourism in the hometown of yellow tea in China, and promote the sustainable development of yellow tea industry. The company also strives to build a yellow tea industry with an annual output value of more than 1 billion yuan in 3 to 5 years.
In 2012, Junshan Tea Industry plans to invest a total of 158 million yuan to build a yellow tea industry (industry and trade) logistics park integrating production, learning, research, production and appreciation, tea culture publicity and exchange in the beautiful Junshan Tourism Economic Development Zone around Dongting Lake. The park covers an area of 100 acres, with a total construction area of nearly 57,000 square meters, consisting of yellow tea research center, yellow tea cultural center, production and processing center, logistics and distribution center, business information platform, life service center, etc., and will become the research center of yellow tea in Hunan Province, the transmission center of yellow tea culture, corresponding to the high-quality yellow tea garden on Junshan Island, laying a solid foundation for the development of yellow tea industry in Hunan Province. After the completion of the industrial park, on the basis of following the traditional ancient tea method, the standardized, automated and clean tea production process and the whole cold chain logistics system will be realized.
Junshan tea industry will carry the banner of yellow tea revival, show the momentum of the returning king, and reshape the image of "Junshan silver needle, the crown of yellow tea" as an industry leader. By strengthening talent training, relying on scientific and technological innovation, increasing brand publicity, opening up the consumer market, promoting the development of the yellow tea industry, and contributing to the construction of a strong tea industry in Hunan and the creation of 100 billion Hunan tea and 10 billion yellow tea tea industry.
