Zhangzhou Tianfu Tea Industry Co., Ltd., founded in 1993, is a well-known retailer of tea products in China, a comprehensive tea chain store integrating tea production, production, marketing, scientific research and culture, and a leading traditional Chinese tea product enterprise in China
Tianfu is a tea professional company founded by Mr. Li Ruihe in Chinese mainland in 1993. Tianfu Tea, which has been intensively cultivated in the mainland, has become an all-round tea industry brand integrating tea processing, sales, scientific research, culture and tourism.
In terms of marketing model, the company adopts a multi-brand strategy, with brands including [Tianfu], [Tianfu Tianxin], [Anke Li], [Tianxi] and [Fangniuban], in order to occupy various market segments of the traditional Chinese tea product market. The brand strives to provide consumers with a tailor-made shopping experience and enjoys the highest brand awareness among consumers; [Tianfu Tianxin] and [Encore Lee] mainly sell their products through large integrated supermarkets; [CeleMoon] sells goods through e-commerce platforms with a view to providing more convenience for consumers to purchase; [Cattle Spots] is mainly aimed at young people, providing instant tea products.
As of February 2012, our tea products were sold in more than 1,200 retail outlets and specialty outlets (including shops located in streets and shopping malls, as well as counters of department stores and hypermarkets) in 29 provinces, autonomous regions and municipalities in China. In order to attract customers who prefer to purchase tea products from hypermarkets, we have also set up a dedicated product line under the brands "Tianfu Tianxin", "Danfeng" and "Encore", which are mainly sold through Xiamen Tianfeng's franchise outlets of nearly 200 hypermarkets owned and operated by independent third parties.
In terms of product portfolio strategy, the company is mainly engaged in traditional Chinese tea products, integrates China's tea resources, and has developed more than 1,800 kinds of Tianfu series products, including oolong tea, green tea, black tea, Pu'er tea, flower tea, white tea and other packaged teas, tea bags, as well as tea food, tea sets, tea art supplies, incense and other series.
