Founded in 1949, COFCO is a national professional enterprise integrating tea planting/production/processing/R&D/sales/cultural promotion
China Tea is one of the 18 specialized companies of COFCO and one of the 12 grain, oil and food industry chains that the group focuses on. With the mission of inheriting and developing the traditional Chinese tea culture, China Tea adheres to the concept of nature, ecology, safety and health, and is positioned as a brand consumer goods company with full category and integrated operation.
Founded in 1949, China Tea is the first state-owned company after the founding of the People's Republic of China and has made important contributions to the country's economic construction. As a representative of China's tea enterprises, the company has a natural brand history and consumer trust, and is the only full-category tea enterprise in the China time-honored brand resource bank, and ranks first in the list of tea enterprises, and ranks first in the top 100 tea industry for many years. For more than half a century, the company's products have been used as national gifts at home and abroad, and the "China Tea" brand has won the high recognition and trust of dealers and consumers at home and abroad, and has become a symbol of Chinese tea. In 2017, China Tea Special Seawall Black Tea, China Tea Butterfly Jasmine Tea, China Tea West Lake Longjing Green Tea, China Tea Mingshan Pasha Ripe Tea Pu'er Tea and other products became the official designated supplies of the 2017 "Belt and Road" Forum for International Cooperation, and China Tea Bigboss Seawall Red became the selected products for the Xiamen Meeting of BRICS leaders, and Chinese tea is once again world-renowned.
Under the guidance of COFCO's "whole industry chain" strategy, China Tea controls high-quality tea resources through the whole industry chain control and the operation mode of "company, supplier and farmer", providing natural, green, healthy and safe high-quality raw materials for tea production, and effectively guaranteeing the excellent quality of products. The company has processing bases in Xiamen, Fuzhou, Quanzhou, Yunnan, Hunan and Guangxi, with advanced production and processing technology and equipment, high degree of specialization and strict production standards. The company has more than 1,300 stores and more than 35,000 retail terminals, forming a sales network all over the domestic and foreign markets. The company's tea products include black tea, oolong tea, flower tea, white tea, Liubao tea, Pu'er, dark tea, tea drinks, etc., and has created the core brand of "China Tea" that sells well at home and abroad, as well as product brands such as "Seawall", "Butterfly", "Centennial Mucang" and "Monkey King".
China Tea now has four category divisions: Oolong Tea Division (China Tea Xiamen, China Tea Fujian), Dark Tea Division (China Tea Hunan), Pu'er Tea Division (China Tea Yunnan, China Tea Guangxi), Green Tea Division (China Tea Anhui), and other businesses include China Tea Rongtong (Beijing) Tea Industry Co., Ltd. and China Tea Life (Beijing) Tea Industry Co., Ltd.
With a full understanding and deep understanding of China's tea industry, China Tea will become the world's leading tea enterprise through improving the layout, building brands, strengthening the industrial chain layout of channels, improving operation and management, promoting system and mechanism, and promoting investment, and be the true representative of Chinese tea products, dedicating tea, the oldest and most charming natural health beverage to consumers, and promoting Chinese tea culture all over the world.
