Yunnan Dianhong Group Co., Ltd., founded in 1939, is a time-honored brand in China, a famous trademark in Yunnan Province, and a private joint-stock tea enterprise integrating planting, production, processing, scientific research and sales
Yunnan Dianhong Group Co., Ltd. (hereinafter referred to as Dianhong Group) is the birthplace of China's famous tea "Dianhong". The predecessor was the "Shunning Experimental Tea Factory" founded in 1939 by Mr. Feng Shaoqiu, a famous tea expert in contemporary China and the founder of "Yunnan Black Tea", which was changed to "Yunnan Fengqing Tea Factory" with the name of the county in 1954, and was restructured into "Yunnan Dianhong Group Co., Ltd." in 1996. Dianhong Group is a famous tea-making enterprise with a history of nearly 100 years, and the group is located in Fengqing County, Yunnan Province, which is known as "the capital of China's black tea" and "the hometown of Yunnan red in the world".
Dianhong Group has 100,000 acres of tea garden base, of which 30,700 acres (20,000 acres have passed the German CERES organic tea certification, 12,000 acres have passed the Rainforest Alliance certification), has 85 initial processing plants, and the refining processing plant covers an area of 340 acres, with a plant area of 70,000 m2 and an annual production scale of 15,000 tons.
Dianhong Group is a designated manufacturer of national export black tea, a set of national black tea "standard physical sample" sample preparation unit, its production of "golden bud tea" in 1958 was identified as a foreign affairs gift tea, Dianhong Group "Feng" brand black tea has been presented to foreign dignitaries as a national gift for many times. In 1986, He Zhiqiang, then governor of Yunnan Province, presented his Yunnan black tea as a national gift to Queen Elizabeth II, who visited China; In 2010, the "China Red" and "Early Spring Green" tea produced by Dianhong Group were presented to the President and Prime Minister of Sri Lanka by the Yunnan Provincial People's Government as a national gift; In 2013, the "Impression of China, Yunnan Red Royal Tea Tasting Party" was held at the Royal Kensington Palace in London, England, and the British Royal Family continued to have a new edge, and in the same year, Princess Katrina of the United Kingdom visited the Yunnan Red Group, awarded the license and established the "Sino-British Friendship Tea Garden"; In 2014, "Yunnan Black Tea Traditional Production Skills" was selected into the fourth batch of national intangible cultural heritage representative projects, and Dianhong Group was the only inheritance and protection unit, and the legal representative Wang Tianquan was the representative of the fourth generation of "Yunnan Black Tea Traditional Production Skills"; In 2015, the "China Red" tea produced by Dianhong Group was presented as a national gift by the Yunnan Provincial People's Government to Prince William, Duke of Cambridge.
The "Feng" brand tea of Dianhong Group has won the title of "China Time-honored Brand", the "Feng" brand trademark has been recognized as "China Famous Trademark" by the State Administration for Industry and Commerce, and the "Feng" brand Yunnan black tea has been awarded the National Gold Award for many times. Dianhong Group is a national leading enterprise in poverty alleviation and a key leading enterprise in agricultural industrialization in Yunnan Province, and the group's technology center has been recognized as a provincial enterprise technology center. With a history of more than 30 years, the Tea Science Research Institute under the jurisdiction of Dianhong Group has preserved more than 800 excellent varieties of tea trees from all over the world, and has collected and preserved more than 1,500 tea breeding materials, which is known as the world's tea germplasm gene bank.
In the future, Dianhong Group will take the full implementation of the "international brand development strategy" as the guiding ideology, relying on the large-leaf arbor tea resources of the Yunnan Plateau, based on the traditional Yunnan black tea production skills, and taking the "Belt and Road" national strategic layout and the transformation and development of the global tea industry as an opportunity to take root in Yunnan headquarters to radiate the world, quickly seize business opportunities, and strive to develop into China's largest comprehensive tea enterprise and the world's largest black tea enterprise group in the "13th Five-Year Plan".
Mr. Wang Tianquan, Chairman and President of Yunnan Dianhong Group Co., Ltd., together with all the staff, warmly welcomes customers and people of insight from all walks of life to visit Dianhong Group and discuss cooperation, and walk into Dianhong Group to experience and share the "Dianhong Culture"!
