Beijing Wuyutai Tea Industry Co., Ltd., founded in 1887, is a company specializing in the sale of tea, tea products and tea utensils and other tea-derived products with a famous trademark in Beijing, a time-honored brand in China, and jasmine tea making skills are included in the list of intangible cultural heritage
Founded in 1887, Wu Yutai is one of the first "time-honored Chinese brands" recognized by the Ministry of Commerce of China. In 1887 (the thirteenth year of Guangxu), Wu Yutai Tea House was officially opened, and it has a history of more than 100 years. At that time, Wu Yutai Tea House was mainly based on warehousing, transportation and wholesale sales.Beijing Wuyutai Tea Co., Ltd. was established in 1997 and restructured into Beijing Wuyutai Tea Co., Ltd. in August 2005.
The company has more than 190 chain stores, a modern logistics distribution center, a tea culture exhibition hall, a tea art performance team and two tea houses, an international tea culture and creative industry-university-research platform, chain stores are currently distributed in Beijing, Tianjin and large and medium-sized cities in North China, the number of stores ranks first in the domestic industry, with annual sales of nearly 400 million yuan, and the economic benefits are among the best in the industry. With the mission of "revitalizing China's tea industry and promoting China's tea culture", Wu Yutai is committed to building the first brand of China's tea chain stores. Wu Yutai chain operation implements the "six unified" management model, namely: unified management, unified identification, unified purchase, unified quality, unified price, unified accounting, and at the same time supervises and manages and guides the franchisee through the supervision system.
The company is the first company in the same industry and Beijing time-honored enterprises in China to pass the ISO19001:2000 quality management system, ISO14001:2004 environmental management system, OHSMS28001:2001 occupational health and safety management system and ISO22000 food safety management system certification. At the same time, the company has passed the food quality and safety certification (QS) to ensure that the company's product quality meets national standards.
Wu Yutai advocates the concept of "customer-oriented", adheres to the integrity of management, advocates humanized service, regards customers as friends and relatives, pays attention to the feelings of customers from the environment, products to service processes, and strives to create an experiential and interactive marketing and shopping environment, so that customers can feel the enthusiasm and care of Wu Yutai's service personnel while consuming. To meet the needs of customers to the greatest extent. In the service, our employees must always show rigorous, pragmatic, professional and confident work spirit, as well as enthusiasm, integrity and affinity. This is the century-old Wu Yutai's inheritance, and it is also the essence of tea culture.
Wu Yutai founded China's first tea culture and creative industry-university-research platform, combining the time-honored brands of the traditional industry with the cultural and creative industry, and the first public service platform in the industry to clearly put forward the "tea culture and creative industry to drive enterprise development, promote industry progress, and promote industrial upgrading" to promote the development of tea industry enterprise innovation and culture. The establishment of the tea culture and creative industry-university-research platform is a development path created by Wu Yutai "based on the cooperation of cultural and creative industries, with the goal of creating a unique and charming time-honored brand, with creative image management as the entry point, and building a new space with creative industry agglomeration effect as the path".
