
Founded in 1900, it is a time-honored brand in China and a famous trademark in Beijing, and in 2008, Zhang Yiyuan's jasmine tea making technique was included in the list of intangible cultural heritage protection
Beijing Zhang Yiyuan Tea Co., Ltd. has been adhering to the ancient motto of "integrity-based", with the business philosophy of "golden quality, centennial commitment", and the goal of "building the first brand of Chinese tea and promoting the national drink". In 1994, it re-established its own production base in Fujian - Mindong Zhang Yiyuan Tea Co., Ltd. Zhang Yiyuan jasmine tea is made of high-quality raw materials and adopts unique processing technology, with its characteristics of "clear soup, strong flavor, fragrant entrance, and endless aftertaste", which has won the popularity of tea customers at home and abroad, making the time-honored brand Zhang Yiyuan famous at home and abroad.
Zhang Yiyuan has successfully achieved the goal of integration of production, supply, marketing and research, and has established 30 production bases in Fujian, Zhejiang, Anhui, Yunnan, Sichuan and other provinces, producing and processing green, red, white, green (oolong tea), yellow, black, flower tea and other teas, and operating more than 300 varieties of tea colors. In order to be refined, specialized, stronger, famous and bigger Zhang Yiyuan brand, Zhang Yiyuan Tea Co., Ltd. has continuously extended the tea industry chain and successively opened tea houses and tea houses, involving the development of leisure, entertainment and cultural and creative industries. It has more than 120 chain stores. In 2008, Zhang Yiyuan set up a branch in Tianjin and opened a number of branches, marking that Zhang Yiyuan has extended its business tentacles to Waifu, and at the same time strengthened Zhang Yiyuan Tea Co., Ltd.'s determination to make Chinese tea stronger and bigger.
In order to ensure the safety and health of tea and meet national standards, the tea products produced by the company since 1995 have been strictly inspected by the national quality inspection department, and the company has set up a special quality supervision and evaluation office to strictly control the quality. In 1999, the company passed the ISO9002 international quality system certification, and in 2003, the company passed the ISO9001 international quality system transfer certification, which ensures the effective operation of the enterprise management system. Zhang Yiyuan tea has maintained all qualified performance in the previous spot checks of the national quality inspection department. In 1999, the Beijing Municipal Bureau of Quality and Technical Supervision awarded the company the honorary title of "Shopping Assured Unit", which was the first tea shop in Beijing to receive this honor. In 2001, Zhang Yiyuan Tea House was awarded the honorary title of "Demonstration Store of 100 Cities and 10,000 Stores without Fake Goods" by the Propaganda Department of the CPC Central Committee, the Central Civilization Office, the State Economic and Trade Commission, the State Administration for Industry and Commerce, the General Administration of Quality Inspection and Quarantine, and the Central Committee of the Communist Youth League. In 2005, Zhang Yiyuan took the lead in becoming the first A-level enterprise to pass QS certification in the national tea packaging enterprise, and the first A-level enterprise to pass QS certification in Beijing's tea industry. Since 2006, it has been awarded the title of "Beijing Excellent Commercial Brand" for three consecutive years. In 2007, it was also recognized as "well-known protection" by the State Administration for Industry and Commerce. In 2008, Zhang Yiyuan's jasmine tea making skills were included in the national intangible cultural heritage protection list, and general manager Wang Xiulan herself was also recognized as the representative inheritor of national intangible cultural heritage. In the same year, Zhang Yiyuan successfully completed the operation of the Chinese tea room in the Olympic Village of the Beijing Olympic Games. In 2009, Zhang Yiyuan successfully opened up the Tianjin market, established Zhang Yiyuan Tianjin Branch, and opened five chain stores at the same time; In addition, Zhang Yiyuan was selected as one of the top ten famous teas in the 2010 Shanghai World Expo with a new attitude, allowing the people of the world to further understand China's ancient and long-standing tea culture, and in the same year, General Manager Wang Xiulan was awarded the "Top Ten Entrepreneurs Who Affect the Economic Life of the People in 2009".
"Integrity-based" is the spirit of Zhang Yiyuan's enterprise, to create a world-class Chinese tea brand is Zhang Yiyuan's historical mission, Zhang Yiyuan firmly believes that by increasing investment in science and technology, strengthening the deep processing of tea, and strengthening horizontal cooperation, it will definitely create an aircraft carrier of China's tea industry and create a famous brand of national industry.
Zhang Yiyuan Tea House, the predecessor of Beijing Zhang Yiyuan Tea Co., Ltd., is a famous time-honored brand in Beijing, which was founded in the 26th year of Guangxu in the Qing Dynasty (1900) and has a history of more than 100 years. The name of the store is taken from the meaning of "one yuan is renewed, Vientiane is renewed", which means that the tea house "is auspicious for opening, continuous development and innovation". In 1991, Zhang Yiyuan's trademark was officially registered, in 1993, Zhang Yiyuan was named "China Time-honored Brand" by the Ministry of Trade, and in 1999, the company was approved by the state to transform into Beijing Zhang Yiyuan Tea Co., Ltd. in accordance with the requirements of the modern enterprise system.