Sichuan Emeishan Zhuye Green Tea Industry Co., Ltd., a well-known tea brand, was established in 1998, a famous trademark in Sichuan Province, a famous brand product in Sichuan Province, and a famous tea production enterprise in China
Perseverance in tea making, inheriting the beauty of Chinese wisdom
Founded in 1998, Sichuan Emeishan Zhuye Green Tea Industry Co., Ltd. is a key leading enterprise of national agricultural industrialization and a well-known famous tea production enterprise in China. At present, there are nearly 400,000 acres of designated tea gardens and pollution-free tea production bases, with an annual production of 3,600 tons of various famous and high-quality green teas. More than 10 years of tempering, so that Zhuye Qingye has become a set of tea garden cultivation management, initial production, refining processing, product research and development, tea culture tourism and import trade as one of the economic entities, marketing network throughout Beijing, Shanghai, Tianjin and other domestic first-tier cities, and exported to Japan, North Africa, Europe, the United States and other overseas markets, favored by consumers at home and abroad.
From 1998, Zhuyeqing started solidly, and in 2001, it improved the company's channel strategy; From 2002, he put forward the brand communication strategy of "Ordinary Heart", and then in 2007, he entered the European market as a "Chinese and Western Cultural Exchange Ambassador...... Today, Zhu Yeqing has not only established its own unique and distinctive marketing strategy, but also changed the brand sales model of the entire Sichuan tea industry, becoming a leader and leader in the industry in one fell swoop. From laying a solid foundation to innovative development, Zhuyeqing has become a pioneer in the revival of traditional Chinese tea culture with perseverance in the pursuit of perfect product quality. After more than ten years of enterprise development, Zhu Yeqing has produced good tea with its own strict and fine tea-making process, and has also refined its own unique entrepreneurial spirit: ordinary heart, its profound connotation of "lofty and ordinary" has become the foundation of the enterprise and the way of tea making.
Layer upon layer until perfection.
Today's Zhuyeqing exclusively owns many well-known brands such as "On the Road", "Zhuyeqing", "Drifting Snow", "Baoding Snow Bud" and so on. Among them, "Bamboo Leaf Green" is produced in the Emei 10,000 mu alpine tea garden above 800 meters above sea level, which can be called the most beautiful alpine green tea; "Piaoxue" pioneered high-grade jasmine tea, and its color and fragrance reached the highest quality standards, which can be called the ultimate work of Chinese flower tea; As a top-notch green tea, "On Dao" incorporates traditional Chinese tea culture into its own essence, and its master-level rare quality has made Lundao bamboo leaf green from the TOP MARQUES World Luxury Exhibition to the hands of the Prince of Monaco; From an extremely rare natural object to a state gift to Russian President Vladimir Putin; From the designated tea for the Kunyan banquet of the World Expo to the stage of the Davos Economic Forum......
Ordinary heart, create an extraordinary environment
Over the years, the Zhuyeqing brand has been well-known to the majority of consumers, and the tea fragrance is overflowing, and it is well-known at home and abroad.
In 2007, "On the Road • Zhu Ye Qing" was invited to TOP MARQUES many times, as the only Chinese luxury brand invited by the organizing committee, Prince Albert of Monaco sent invitations to the private banquet and aristocratic cocktail party to the non road.
In June 2010, "On the Road • Zhu Yeqing" was selected as the representative of Sichuan tea in the Shanghai World Expo, becoming the only designated tea brand in Kunyan, and also the tea representative of the China Food Street of the World Expo, and as a boutique of the World Expo, it was dedicated to dignitaries from all over the world and the director of the Expo Park.
In addition, as a representative of cultural exchanges between China and the West, Zhu Yeqing joined hands with the European Go Conference to bring oriental wisdom to Finland and Groningen in July 2010. This year, Bamboo Leaf Green Tea Industry will continue to sponsor the event, bringing the extraordinary realm of "ordinary heart" to Bordeaux, France, the "land of red wine".
As the only tea company, Zhu Yeqing took the lead in participating in CCTV's 2011 gold resources advertising bidding. Prior to this, Zhu Yeqing has signed a contract to subscribe for the exclusive special project of CCTV-2 "China Financial Report" and CCTV-2 "China Economic Quarterly Report and Annual Report". This time, we joined hands with CCTV to continue to build a leading brand of high-end green tea.
In the future, Zhuyeqing will develop towards a diversified and high-tech ecological agriculture field, and is determined to build itself into a well-known brand in China's tea industry and even the world!
