Xie Yuda

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Xie Yuda brand introduction

Xie Yuda logo

Xie Yuda Tea Co., Ltd., founded in 1875, is a famous trademark in Anhui Province, and is a modern large-scale enterprise dedicated to the research and development, production, sales, base construction, tea oil, tourism and other tea culture-related industries of tea and tea food

Xie Yuda Tea Co., Ltd. is the first tea listed enterprise (NEEQ430370) in China, is a collection of production, processing, sales, scientific research as a whole, involving tea (Huangshan Maofeng, Taiping Houkui, Qimen black tea, Lu'an melon slice, flower tea, etc.), tea food research and development, production, sales, base construction, tea oil, tourism and other tea culture-related industries of modern large-scale enterprises, is committed to building China's best tea enterprises!

The company and its "Xie Zheng'an" brand were recognized as "China Time-honored Brand" by the Ministry of Commerce, and the registered trademark "Xie Zheng'an" was rated as "well-known protection" by the State Administration for Industry and Commerce, and at the same time, Xie Yuda Company was also rated as "National High-tech Enterprise", "National Ecological and Cultural Demonstration Enterprise", "Anhui Provincial Leading Enterprise of Agricultural Industrialization", "Anhui Tea Industry Postdoctoral Science and Technology Innovation Base", and has been rated as one of the top 100 enterprises in China's tea industry for many years.

Among the company's products, Huangshan Maofeng and Taiping Houkui are "National Geographical Indication Protection Products". Mr. Xie Yiping, the actual controller and chairman of the company, is not only the representative inheritor of the provincial intangible cultural heritage project "green tea making technology", but also the fifth-generation inheritor of the tea-making skills of Xie Zheng'an, the founder of Huangshan Maofeng.

The company's historical predecessor is Xie Yuda Tea Shop founded by Xie Zheng'an, a native of Caoxi, Huizhou in the Qing Dynasty (1875), and has a long history of nearly 140 years; The company was founded by Xie Yiping in 1993 in Fuxi, Huizhou District, "Huangshan Huizhou Caoxi Tea Factory", after the second joint-stock reform, the "Xie Yuda" century-old brand has been restored, and has grown into a modern and sustainable development of Xie Yuda company.

At present, the company has more than 600 employees, a registered capital of 68 million, a brand value of hundreds of millions of yuan, and its headquarters is located in ancient Huizhou. The company has six wholly-owned and holding subsidiaries in various parts of the province: Xie Yuda (Huangshan) Caoxi Tea Co., Ltd., Xie Yuda (Qimen) Black Tea Co., Ltd., Xie Yuda (Lu'an) Tea Co., Ltd., Xie Yuda (Hefei) Tea Co., Ltd., Huangshan Zuiwang Tea Industry Co., Ltd., Huangshan Youyu E-commerce Co., Ltd.

It is located in China's four regional development centers: Beijing, Shanghai, Shenzhen and Xi'an, with Xie Yuda's overseas offices as the radiation center for cultural dissemination and business development in its surrounding provinces and regions;

It has 10,000 acres of original ecological tea gardens: Caoxi, Yangcun, Xintian, Taiping, Qimen, Jinzhai, and has built large-scale CNC automated and clean production and processing bases in the source of four major categories of tea, so as to achieve effective quality control source management;

There are four tea culture exhibition and exchange centers: China National Tea Culture Exhibition Center (Beijing National Culture Palace), Hui Tea Culture Center (Tunxi, Anhui), Xie Yuda Tea Museum (Huizhou, Anhui), Xie Yuda Tea Club (South Gate of Huangshan Scenic Area);

The company is making every effort to build a comprehensive tea culture ecological park with a total area of 6,000 acres (Xie Yu Datangmo Modern Agricultural Ecological Demonstration Zone).

The company took the lead in obtaining the ISO9001:2008 international quality management system in the tea industry, and passed the "QS" food quality and safety certification, organic product certification, and EU pollution-free food certification to ensure that the company's products meet national quality standards. At the same time, the company has created a new "7 2" tea standard, providing consumers with high-quality and assured products, and has become the largest manufacturer of famous and high-quality green tea in China.

Through the efforts and development in recent years, the company was successfully listed on the "National Small and Medium-sized Enterprise Share Transfer System" (i.e., the New Third Board) on January 24, 2014 (stock code: 430370, stock name: Xie Yuda), becoming the first listed tea enterprise in China! In August of the same year, Xie Yuda tea successfully landed on the Tianjin Bohai Commodity Exchange listed (spot) trading, Xie Yuda brand was further promoted in the capital market, as of the end of December 2014, the trading volume reached 330 million hands, and the transaction volume exceeded 27 billion yuan, which played a demonstration and leading role in promoting tea products to the national capital market.

Tea is a traditional daily consumer product in China, with a broad market space and huge market capacity. The industrial concentration of China's tea industry is not high, and it is currently in a critical period of accelerating the development of leading enterprises, optimizing industrial integration and strengthening source quality management. Xie Yuda company in the previous stage of development, mainly in product standardization, large-scale production has made a lot of investment, in production and technology has accumulated rich experience, laid the company's dominant position in the industry, the company's next development goals are:

Innovation in inheritance, relying on the advantages of technology research and development, the implementation of brand strategy, market-oriented, adhere to the modern agricultural production mode to expand the production of tea categories, adhere to the policy of product serialization, standardization and scale, and actively use technology and resource advantages to continuously expand market share and brand awareness, so that the company has developed into a high-quality supplier of high-quality tea products in China.

Xie Yuda company always adheres to the quality policy of "passing on from generation to generation, tempering, pioneering and innovative, and pursuing excellence", adhering to the ancestral teachings and steady development, not only recovering the century-old brand of "Xie Yuda", but also constantly composing a new legend of Xie Yuda!


This brand introduction page is provided with graphic information PP1007905 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer