New Tanyang

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Introduction of the new Tanyang brand

New Tanyang logo

Founded in 1996, a well-known brand in the tea industry, a well-known trademark in Fujian Province and a famous brand product in Fujian, it is a modern enterprise integrating tea scientific research, planting, processing, sales and development

Fujian Wanrunda Tea Industry Group Co., Ltd., formerly known as Xintanyang Tea Group, was established in 1996, the company has long been committed to building China's black tea Tanyang Gongfu brand, in the place of origin of Ningde City, Fu'an City Municipal Party Committee and Municipal Government with the help of key support, brand development has achieved certain results, in 2010 was approved by the Government Procurement Center of the State Organs as a registered supplier of central government procurement, is a provincial key leading enterprise in agricultural industrialization, In 2012, the brand value of Xintanyang was 443 million yuan, ranking first among Chinese black tea enterprises. In 2010, it was identified by the Provincial Development and Reform Commission as a key listed reserve enterprise in Fujian Province, and the company participated in the formulation of various tea standards across the country, and was an expert unit of the National Tea Standardization Technical Committee. In 2012, Xintanyang was rated as "AAA Credit Enterprise of Enterprise Credit Evaluation" by China Tea Circulation Association due to its good social reputation. In view of the outstanding contribution and good reputation of Xintanyang Tea Group in enterprise development, project construction, product promotion, technology research and development and service, in 2013, recommended by the Ministry of Agriculture and the Ministry of Commerce, Xintanyang Tea Group won the "2013 Panama International Expo Gold Award" on March 26, and the chairman of the company will go to Panama in April to receive the award and visit Panama President Ma, so as to establish a new image and open a new chapter for Tanyang Gongfu to go to the world again.

In terms of tea garden base, the company has built more than 10,000 acres of ecological tea gardens and 2,206 acres of the world's largest characteristic cinnamon tea garden, which is located in the core area of the group base of 30 acres of Tanyang vegetable tea, which was approved by the Fujian Provincial Department of Agriculture and the Ningde Municipal People's Government in 2008 as "the only protection area for the germplasm resources of China's Tanyang Gongfu mother vegetable tea". In 2010, the 300 acres of cinnamon tea garden in the park were certified organic, with an annual output of 3 tons of organic tea. The base is the "National Experimental Demonstration Base for Food Safety Science and Technology Innovation for Adolescents and Children" and the "Pilot Base for the Construction of Traceability System for the Quality and Safety of Agricultural Products in Fujian Province" of 12 ministries and commissions of the state. In order to further improve the level of hygiene, quality and safety of tea products and the quality of tea, in 2012, Xintanyang Tea Industry Group built a new modern plant on the bank of Tianhu Mountain, invested heavily in the introduction of high-end fully automated black tea production and processing equipment, and formed a clean and refined production line of Tanyang Gongfu black tea, and implemented non-landing production, integrating black tea initial production, refining, inspection, research and development, and packaging, and held the opening ceremony of the modern plant in Tianhu Mountain on January 27, 2013. Further improve the quality, safety and health standards of Tanyang Gongfu black tea in the production process.

At present, Xintanyang has established more than 200 black tea chain stores and set up more than 1,900 black tea counters across the country, and has won the titles of "China Black Tea (Tanyang Gongfu) Iconic Brand", "Fujian Famous Trademark" and "Fujian Famous Brand Product" for many years due to its successful brand chain building capabilities. Xintanyang is actively preparing for listing, the company has been included in the Fujian Province key listed reserve enterprises, the introduction of Hongkai Venture Capital Co., Ltd. 60 million yuan of capital settled, in September 2011 to the UK and the British brokerage signed an agreement, officially towards the development of the capital market. New Tanyang has always led the progress and innovation of Tanyang Gongfu public brand with the development speed of "healthy, rapid and sustainable".

A hundred years ago, Tanyang Gongfu became famous for its "green, fragrant, sweet and beautiful" cinnamon tea, which was popular at home and abroad. Qing Guangxu edition of "Fu'an County Chronicles Mountains and Rivers" volume: "Guixiang Mountain, in Tanyang, tea production is very beautiful, the foothills of Guiyan climb, fragrant smell for several miles." At the beginning of 1998, the new Tanyang people used ten years of spring and autumn in the foothills of Tianhu Mountain, using the osmanthus tree and more than 60 years old Tanyang Gongfu mother vegetable tea interplanting method, built 2206 acres of characteristic osmanthus tea garden base, and relying on the unique geographical climate of the base, the successful development of cinnamon tea, inheritance of the royal road of Tanyang Gongfu, in 2010 the new Tanyang Gui Tea Garden was listed as "the world's largest osmanthus and tea interplanting area" by the China World Records Association.

In 2009, Xintanyang Tea Group and Fu'an Municipal People's Government signed an investment contract for the "Tanyang Gongfu Black Tea Project with an Annual Output of 1,000 Tons"; And with Fujian Agriculture and Forestry University, it signed a key project of "Research and Demonstration of Key Technologies for Tea Quality and Safety Control", and invested in a number of projects to create high-end Tanyang Gongfu Guixiang tea. The special cinnamon tea soon became the best-selling product of Xintanyang stores nationwide, and was deeply loved by consumers. And in major exhibitions at home and abroad, it has won many honors such as "My Favorite Black Tea", "Gold Award of the 5th World Zen Tea Cultural Exchange Conference", "Gold Award of Famous Tea at Shanghai World Expo", "Gold Award of the 7th Malaysia China Import and Export Commodities Exhibition", "Gold Award of the 5th Western China International Tea Industry Culture Expo" and so on.


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