Yunnan Longrun Tea Industry Group Co., Ltd., a listed company in Hong Kong, is a high-tech enterprise integrating tea planting/processing/sales/scientific research/tea culture education and promotion

Yunnan Longrun Tea Industry Group is a high-tech industrialization group integrating tea planting, processing, sales, scientific research, tea culture education and promotion. Adhering to the development strategy of "theoretical market, product market, and capital market" operating at the same time, we have joined hands with Yunnan Agricultural University to jointly establish Longrun Pu'er Tea College and Yunnan Pu'er Tea Research Institute, so as to establish the authenticity, scientificity and authority of tea. With the help of the geographical and resource advantages of China's core tea-producing areas such as Yunnan, Fujian, Zhejiang, and Hunan, we will build China's tea industry with a continuous innovation model and an international vision.

Jiao Jialiang, chairman of the group, researcher, doctoral supervisor, member of the National Committee of the Chinese People's Political Consultative Conference, national model worker, visiting professor of the Party School of the Central Committee of the Communist Party of China, has successfully created the world map of "dragon" enterprises. The Panlong Yunhai created took the lead in setting off a whirlwind of detoxification, and the detoxification and beauty capsules have been selling well for more than 20 consecutive years, and are popular all over the country; Longrun Group, an international enterprise with three major areas of development, including biological resources development, real estate development and non-ferrous metal development, has a marketing network covering 600,000 retail terminals across the country, and its products are sold in Europe and the United States. The ideal technology group established by the company became the first direct selling enterprise in western China, opening the road of direct sales of tea in China. It has successfully created two famous trademarks of "Panlong Yunhai" and "Longrun", and the Chinese time-honored brand "Yanglin Fat Liquor" is a century-old brand that has never interrupted production for more than 130 years. Chain brands such as Longrun Tea, Ideal Tea Garden, SOFTEAS, Yun Mixian, Yun Coffee, Yun Potato, Zhen Herbal Tea, Yunitea, and Family Tea Room have adapted to the entrepreneurial era, from the "home entrepreneurship" of ideal direct sales to the "project entrepreneurship" of Longrun, and have become "entrepreneurial solution providers". The thickness of the dragon enterprise has also laid the height of ideal direct sales.

A number of monographs such as "Ideal Success", "Tea Lifestyle", "Pu'er Tea Ceremony", "Pipeline Theory", "Word-of-mouth Marketing" and so on guide the unconventional development of enterprises. Some proposals have been rated as excellent proposals by the National Committee of the Chinese People's Political Consultative Conference, and many suggestions have been approved by party and state leaders, and they have been rated as experts with outstanding contributions to the government. The "Report on Suggesting the Integration of Chinese Tea Culture Elements into the Opening Ceremony of the Olympic Games" submitted was adopted. The word "tea" on the scroll of the opening ceremony of the Beijing Olympic Games conveyed the unique charm of Chinese tea culture to the world, and the company also received the support and encouragement of leaders at all levels.

Good tea is grown. Longrun Tea has set the tea garden as the "first workshop", and the planting base is concentrated in the core tea-producing area of the Lancang River Basin at 98 degrees ~ 102 degrees east longitude and 22 degrees ~ 25 degrees north latitude. Adopting the "record book" management, we have established an industrial chain of "enterprise market standardized production" with 2 million tea farmers, and implemented a traceability mechanism. Take the lead in implementing the "Internet of Things" technology for tea to create precise green planting and production. It has successively passed the European Union Organic Certification (ECO), Rainforest Alliance Certification (RA), American Organic Certification (NOP), Japanese Agricultural Products Organic Certification (JAS), Good Agricultural Practices Certification (GAP), China Organic Certification (CNAS) and other authoritative certifications to ensure the original ecological and excellent quality of tea and benefit millions of tea farmers.

Tea is made with pharmaceutical experience. On the basis of the four production bases in Changning, Fengqing, Yunxian and Kunming, Longrun Tea will build two new production bases in Pu'er and Xishuangbanna, and have two largest CTC production lines and 20 advanced tea production lines in southwest China, with an annual processing capacity of more than 20,000 tons of tea. Longrun Tea has always been in awe and care for every life, and has built a scientific, large-scale and standardized production system for Longrun Tea with "86 quality checks" throughout the production process.

Tea is the undertone of life. With the development concept of "delicious, delicious, easy to use, and fun", Longrun Tea has continuously innovated in scientific and technological innovation, conquered the new technology and industrial transformation of tea functional ingredients, and innovatively developed more than 500 products in six tea categories, including Pu'er tea, black tea, green tea, and green tea, covering innovative series such as gift tea, health tea, financial management tea, and collection tea, extending the depth and breadth of products, and creating a "tea lifestyle".

Longrun Tea has always interpreted and marketed Chinese tea from the perspective of globalization. On May 18, 2009, Longrun Tea was successfully listed on the main board of Hong Kong (stock code: 2898.HK). HK), becoming the first listed company of Chinese tea, has taken a solid step forward in the internationalization strategy of Longrun Tea.

The success of an enterprise is the success of the structure and model. On the basis of opening more than 1,500 stores, Longrun Tea has formed three major power engines with "large circulation, family tea room, and chain store" to develop a large market, build a large platform, and prosper large commerce, deeply integrate wholesale channels, monopoly channels, and e-commerce channels, and build a "large chain" aircraft carrier for coordinated development, so as to give full play to the cluster advantages of Longrun tea industry brand, production base and marketing terminal, and lead the Chinese tea market.

While doing a good job in the structure, products and market, Longrun Tea also spares no effort to build the "Longrun Tea" brand. The G20 summit, the BRICS summit, Russia's commemoration of the 65th anniversary of the victory in the Great Patriotic War...... Longrun tea has been presented to foreign heads of state as a state guest gift many times. And has successively won more than 200 awards, such as the national key leading enterprise of agricultural industrialization, the national high-tech enterprise, the top ten innovative enterprises of China's independent brands, the national enterprise with harmonious labor relations, the licensed manufacturer of the Beijing Olympic Games, and the licensed manufacturer of the Shanghai World Expo, creating an excellent reputation of Longrun tea.

Tea is the national drink, which is the tea of the rise of the nation and the harmony of the world, and it is also the tea of health and prosperity and ecological civilization. Longrun Tea will take "healthy earth, healthy people" as its own responsibility, and make unremitting efforts for the rise of China's tea industry!