Shenyang Deshi Enterprise Group Co., Ltd., founded in 1987, is a famous trademark in Liaoning Province, a famous brand in Liaoning, and a strong brand in the Northeast cold drink market
Founded in 1987, Shenyang Deshi Enterprise Group Co., Ltd. is a private enterprise born in the wave of China's reform and opening up. After more than 20 years of careful management, it has now developed into a cross-regional and cross-industry group enterprise, a leading brand in the domestic cold drink industry, and a strong brand in the Northeast cold drink market. In Northeast China and North China, four companies have been established, including Shenyang Deshi, Anshan Deshi, Changchun Deshi and Harbin Deshi, with more than 2,000 employees. The annual output is more than 300,000 tons, and the sales volume is nearly 5000000 yuan. The total assets of the enterprise are 210 million yuan, and the annual profits and taxes are nearly 30 million yuan.
Over the years of steady development, the company has established a solid market network system, "build the market first, then build the factory, plant the station, to promote the factory" marketing network construction pattern, "see, buy, afford" distribution purpose. The market network of Deshi is densely covered in the national markets such as Northeast China, Tianjin, Beijing, Hebei, Shandong, Shanxi, Inner Mongolia, Shaanxi, Henan, Shanghai, Wuhan, etc., forming an organic combination of factories, stations and cabinets, firmly controlling the forefront of the market, and has now become the largest cold drink brand in Northeast China. De's products have a market share of up to 26% in Northeast China and 45% in Shenyang. The production and sales volume of De's trademark products have always ranked among the top three in the country.
In terms of new product research and development, Deshi pursues the business philosophy of novel shape, good taste, affordability, and benefit consumers, and launches more than a dozen new products every year. The company has domestic first-class production equipment, ice cream line, extrusion line, flat filling machine, freezer and other advanced production equipment and technology, with an annual production capacity of more than 30 thousand tons. The huge production capacity has produced a variety of cold food products for consumers, with unique tastes, high quality and sufficient supply, and De's cold food products have continuously won the recognition of consumers and the market because they are suitable for the taste of the public.
From the beginning of its establishment, Deshi has paid attention to the creation of corporate culture, so that the enterprise has formed a kind of cohesion and centripetal force. The "morality, people-oriented" as the corporate philosophy, and with this as the core, a series of corporate culture such as enterprise spirit and business policy have been established. Use a clear concept to shape and cultivate people. The group's internal magazine "De's Briefing", 6S management model, huge investment in foreign management consultants, weekly flag-raising ceremony...... It gives employees a stage for self-presentation, a platform for mutual communication, a stand for standardized management, and a platform for learning and progress.
In the cold drink industry in Liaoning, Deshi Enterprise is the first to win the honor of "Liaoning Famous Brand" and "Famous Trademark", the first cold drink enterprise to be rated as AAA credit unit by the Shenyang Credit Rating Committee, the first to introduce ISO9002 international quality system certification, the only food enterprise to obtain the provincial quality management general, Liaoning Province, Shenyang Technology Center, key leading enterprise in the agricultural chemical industry, and won the title of Outstanding Enterprise in China's Light Industry Baking Sugar Products Industry (Frozen Drinks). Excellent brand in the national frozen beverage industry...... This hard-won first is a true portrayal of the continuous development and growth of the enterprise, and it is the best example of the successful accumulation of corporate brand value.
Mr. Wang Deku, chairman of the group company, has been rated as "Provincial and Municipal Outstanding Entrepreneur in Food Industry", "Top Ten Young Entrepreneurs in Shenyang", "Outstanding Entrepreneur in Shenyang", "May Fourth Medal Winner", and was honored to be elected as a representative of the 12th People's Congress of Shenyang City and a member of the Liaoning Provincial Committee of the Chinese People's Political Consultative Conference.
The cold drink market is changing, Deshi people have never retreated, never stopped, they use their diligence and wisdom, talent and courage to dedicate themselves to the development of De's enterprise and the progress of the team. The cold drink giant, relying on the organic combination of time (weather), location (channel), and people (team), has steadily occupied a place in the sudden change of the cold drink environment. In the economic tide of revitalizing the old industrial base in Northeast China, ride the wind and waves and move forward all the way!
