Meiyile

Overall scoring
80
Popularity index
17957

Meiyile brand introduction

Meiyile logo

Founded in 1956, Guangdong Province famous brand, Guangdong Province famous trademark, domestic production and sales of large ice cream manufacturers, specializing in a series of food production and management enterprises

Guangdong Meiyile Food Co., Ltd. is located in Zhongshan City, Qijiang River, formerly known as Zhongshan Flour Factory, formerly a state-owned enterprise in Zhongshan City, founded in 1956, covers an area of 101,280 square meters, is a professional engaged in food production and operation of more than 50 years of history of medium-sized food enterprises, in 2001, the company was transformed into a private limited liability company. The company has more than 600 employees, including more than 70 professional and technical personnel, the main products are: "Meiyile" brand frozen drink series products, "Lotus brand" water grinding sticky, glutinous rice flour, starch series.

In 1984, the company began to develop ice cream frozen drink series products, and introduced advanced production lines and domestic advanced supporting facilities from Italy, Germany, Japan, Austria and other countries. After more than 20 years of supporting development, especially after the transformation, nearly 50 million yuan was invested in the original production equipment of ice cream and the cold chain of transportation, wholesale and retail for technical transformation, so that this old enterprise with a history of more than 50 years has more advanced technology and equipment to participate in a new round of market competition. At present, the company has a production power of 50,000 tons (water, electricity, steam) and a production capacity of 30,000 tons of ice cream, and the company's ice cream production technology level is in the advanced ranks in China. The company has developed nearly 100 best-selling varieties, with products throughout all provinces and regions in South China, with hundreds of distributors and tens of thousands of franchised retail outlets, "Meiyile" has become a well-known cold drink brand in South China.

In order to implement low-cost expansion and expand the company's sales market and product influence, the company has taken the step of opening subsidiaries outside the province, and has set up subsidiaries in Hubei, Sichuan and Hunan since 1995, and has a certain social influence. After the transformation of the company, through asset restructuring, the original three subsidiaries of Hubei, Sichuan and Hunan were integrated into one subsidiary, Hunan Yile Food Co., Ltd., which made the company invincible in the fierce market competition and played an important role.

As a well-known veteran enterprise in Guangdong Province, our company has been committed to finding a balance between social responsibility and corporate profitability, whether it is in the period of rapid development in short supply or in recent years in the fierce market competition, the company has always adhered to the quality as the foundation, to build the brand with quality, and to dedicate the best quality to consumers.

In the face of achievements and difficulties, the company will insist on winning by quality, take the road of high-quality products, return consumers and customers with high-quality products and efficient services, we are in line with the rigorous work style and professionalism of "Meiyile people", continue to develop and forge ahead in the fierce market competition, and strive to build "Meiyile" into an excellent brand in the domestic cold drink industry in the near future!


This brand introduction page is provided with graphic information PP1007375 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer