Founded in 1993, it has a large-scale high-quality milk source base in China, consisting of five business divisions: liquid milk, cold drinks, milk powder, yogurt and raw milk, and its well-known products such as Jindian SATINE, AMBROSIA, QQ Star, Shuhua Shuhua, and Grains and Grains
Yili regards quality as its life, is committed to producing 100% safe and 100% healthy dairy products, upgrades the quality management strategy to the "Quality Leading 3210 Strategy", focuses on "the best quality in the world", continuously upgrades the global quality management system, and runs strict quality control standards through the global industrial chain to ensure zero food safety incidents.
On the one hand, Yili actively benchmarks against international standards and has reached strategic cooperation with SGS (Swiss General Notary Public), LRQA (Lloyd's Register Quality Assurance Limited) and Intertek (Intertek Group) to continuously upgrade Yili's global quality and safety management system and strengthen its ability to control food quality and safety risks. At the same time, Yili uses Internet thinking to establish a perfect product traceability procedure. The milk source base establishes breeding files for the cows from birth, and the raw milk transportation process realizes the whole process of visual GPS tracking, and the raw milk enters the factory using barcode scanning and random number detection; At the same time, the establishment of the production process of product batch information tracking table, key links of the electronic information record system, quality management information integrated system and the national ERP network system, to achieve the product information traceability comprehensive, timely and informational, and docking with the national platform.
On the other hand, Yili is the only dairy company that controls the three golden milk source bases in Northwest, Inner Mongolia and Northeast China, and has the largest high-quality milk source base in China, as well as many high-quality pastures, which provides a strong guarantee for the long-term stable quality and yield of raw milk. At the same time, Yili is also actively integrating global high-quality milk resources in Europe, Oceania, America and other countries to better meet consumers' demand for high-quality dairy products. By the end of 2016, Yili had invested about 13.5 billion yuan in the upgrading and construction of milk sources. In 2016, Yili had more than 2,400 self-built, under construction and cooperative pastures across the country, and the proportion of large-scale intensive farming in milk supply reached 100%, ranking first in the industry.
Globally, tolerance is great
Internationalization is an important strategy of Yili Group. At present, Yili has built a backbone network covering the global resource system, global innovation system and global market system in Asia, Europe, America, Oceania and other developed dairy regions. In Europe, it has formed an alliance with the Italian dairy giant Scarda; In addition, an overseas R&D center - European R&D Center was established in the Netherlands; In Oceania, 3 billion yuan was invested to build an integrated dairy base in New Zealand; In the Americas, he led the implementation of the global high-end smart cluster in the field of agriculture and food, the Sino-US Food Smart Valley. The Wisdom Valley gathers and integrates many of the top Ivy League universities in the United States, the top 10 universities in the world, and the world's No. 1 universities, research institutes and institutions in various fields such as agriculture, management, and life sciences, such as the University of Pennsylvania, Cornell University, Yale University, University of Toronto, University of California, Davis, Wharton School, University of Minnesota, etc., in the field of "nutrition and health, product research and development, food safety, agricultural science and technology, animal husbandry and veterinary medicine, ecological and environmental protection, business management, and talent training" and other fields to carry out all-round three-dimensional cooperation, forming a high-end and advanced wisdom cluster in agriculture and food between China and the United States and even the world, which "gathers the largest number of universities and institutions, the strongest strength, the widest and most cutting-edge fields, the most original model, the most flexible mechanism, the most far-reaching impact and the greatest benefit", and jointly forms a new engine, injects new momentum and sets a new model for China-US innovation cooperation, so as to better promote the mutually beneficial development of enterprises in the two countries and truly benefit the people of the two countries.
Innovate to change the future
Yili has always adhered to and promoted the innovation strategy, and after years of development, it has established a number of leading technology research and development and industry-university-research cooperation platforms to continuously promote industry innovation. Among them, the National Recognized Enterprise Technology Center, the National and Local Joint Engineering Research Center for Dairy Deep Processing Technology, the Secretariat of the National Frozen Beverage Standardization Technical Committee, the National Dairy Processing Technology R&D Professional Sub-center, and the Dairy Testing Laboratory of the National Dairy Testing Center are all national-level R&D and innovation platforms.
At present, Yili closely focuses on the key areas of international dairy R&D, integrates R&D resources at home and abroad, and lays out a global innovation network covering the world's leading R&D institutions from a global perspective, covering Asia, Europe, Oceania and the Americas, and carries out innovation cooperation in the whole industry chain, and has achieved fruitful practical results. Through the integration of global innovation resources, Yili has successively developed and launched many star brands such as Ambrosi, Jindian, QQ Star, Changyi 100%, Jinlingguan, Changqing, Qiaolezi, Yili Ranch and Ice Factory, which have won the high trust of consumers.
Yili has always been committed to promoting breast milk research in China, and has jointly established the "Dairy Research Institute" with professional institutions. Cooperate with many authoritative nutrition institutions at home and abroad to establish a breast milk database for Chinese through intensive research on Chinese breast milk; established the "Maternal and Child Nutrition Research Center"; Published the White Paper on Breast Milk Research in China; Leading China's dairy industry to enter a systematic and standardized development era in the research work on Chinese population, especially China's maternal and infant nutrition. At present, Yili is integrating global superior innovation resources, comprehensively upgrading the breast milk research database, expanding the breast milk research data to more subtle research on the functional components of breast milk, and establishing more cutting-edge and accurate methods for the detection of breast milk components, so as to form breast milk scientific research data with Yili's independent intellectual property rights.
Responsibility, warm society
"Thickness is better than speed, industry prosperity is better than individual brilliance, and social value is greater than commercial wealth." With its own good management, harmonious coexistence with the environment, and win-win with the society, Yili has promoted the popularization of the concept of corporate citizenship in China's business community. Yili continues to focus on "youth, community and environment", and has invested nearly 800 million yuan in public welfare undertakings by 2016.
Yili, together with the Western China Talent Development Foundation, the Red Cross Foundation of China, a number of media and NGOs across the country, jointly launched the Yili Ark, an educational brand public welfare project focusing on "children's growth and safety". Over the past four years, Yili's Ark has traveled through 25 provinces, cities and regions across the country, and carried out more than 70 special trainings on child safety, covering nearly 20 topics such as anti-abduction and anti-lost, anti-sexual assault, earthquake prevention, fire prevention, anti-drowning, anti-riot, anti-stampede, traffic safety, and daily life safety, directly benefiting more than 200,000 children, teachers and parents. In addition, Yili Group is the first in the industry to advocate the "green industrial chain", and practices the road of harmony and win-win with nature, society, the public and industry partners, so as to form a "green ecosystem" for the sustainable development of the entire industrial chain.
In addition, Yili also explores industrial chain finance and new dairy farmer training models, increases assistance to dairy farmers, and cultivates and supports the development of modern pastures. Since its establishment in 2010, Yili Dairy School has organized more than 300 special training and special lectures on pasture management and more than 7,000 on-site technical guidance for dairy base technicians and ranch managers by inviting more than 100 world-class industry experts to conduct special training and special lectures on dairy source bases. In recent years, relying on the dairy school platform, Yili has actively integrated international high-quality resources, comprehensively upgraded the training mode of modern pasture talents, and developed online courses covering silage production, health management, milk quality, heatstroke prevention and cooling, cold protection and warmth, etc., and trained tens of thousands of suppliers. In the three years from 2013 to 2016 alone, it helped dairy farmers increase their income by nearly 2.7 billion yuan.
In the future, Yili Group will continue to provide healthy products, advocate healthy life, lead the healthy development of the industry, nourish the vitality of life, and continuously enhance the international discourse power of China's dairy industry and the global influence of Chinese brands.
