Shanghai Songqing Catering Management Co., Ltd., Baskin Robbins, founded in the United States in 1945, has always been known for its many ice cream flavors, multinational franchise chain ice cream shops
Originating in Southern California, Baskin Robbins Ice Cream is designed to be available in 31 different flavors at any given time. Founded in 1945 by Irvine "Irv" Robbins and Burton "Burt" Baskin, Baskin is one of the world's earliest franchise chains. Today, Baslow Robbins is one of the world's most famous ice cream chains, a multinational brand with stores in dozens of countries, half of which are located in the United States, and many in Japan and South Korea. Baslow Robbins is part of Dunkin' Brands, Inc., a group of Dunkin' Donuts and Togo's Sandwiches, headquartered in Canton, MA.
Baslow Robbins brand feature
Baslow Robbin向来以ice cream口味众多著称，两位创始人坚决地相信来店里享用ice cream的客人们应该要拥有选择不同口味的机会，因此将随时都有31种口味、一个月31天每天都可以选择不同口味的ice cream，制订为该品牌的政策。在经年累月的累积之下，Baslow Robbin拥有超过1000种以上的ice cream配方数据库，并根据此数据库每个月更换分店内的口味名单。1953年时巴斯金与罗彬斯雇用了卡森-罗伯斯广告（今日奥美广告（Ogilvy & Mather）的前身）替他们规划品牌包装，并由该广告公司建议使用31种口味的概念，设计出BR的经典商标——绘有粉红色及棕色圆点（象征气球）、使用马戏团风格字体31的品牌商标。
In addition to the many flavors to choose from, another of Baslow Robbins' well-known policies is to provide customers with small pink spoons for tasting. Since Baskin Robbins often introduces new flavors that have never been seen before, to ensure that customers are satisfied with their choices after actually making a purchase, customers are offered a small tablespoon of ice cream for free as a tasting.
Baslow Robbins also offers limited-time ice cream flavors from time to time to attract customers.
When the Dodgers moved their home stadium from Brooklyn, New York, to Los Angeles in 1957, Baslow Robbin celebrated with the Baseball Nut™ flavor;
In 1964, when the British Beatle Choir swept the United States, they introduced the "Beatle Nut" flavor to suit the occasion. When the Apollo mission landed on the moon for the first time in 1969, the "Lunar Cheesecake" flavor was born.
In 1976, Baskin Robbin launched Valley Forge Fudge to celebrate the 200th anniversary of American independence and the establishment of Valley Forge National Historical Park.
The 1990 Gorba Chocolate was a tribute to Gorbachev, who ended the communist regime in the Soviet Union.
In addition to matching current events, Baslow Robin is also good at combining with the entertainment industry as a hype, from the earliest 0031 Secret Bonded (with 007 James Pound films, 1965), Miami Ice® (with the then popular police film "Miami Vice" (1980s), Shrek Swirl (with the animated film "Shrek" (2002), Sinbad's Triple Punch Sherbet (with the animated film Sinbad: Legend of the Seven Seas, 2003), and Penguin Swirl and Splish Splash™ (with the animated film Surf's Up, 2007), among others.
Baslow Robbins has 6,000 stores in 35 countries around the world. You'll be amazed at how many parts of the world you can find Baslow Robbins. Japan has the largest number of stores in the U.S. overseas market, with a total of 950 stores. The countries that come in second place are South Korea, the Middle East and Latin America. Baslow Robbins is one of the world's well-known brands and one of the global ice cream chains!
Baslow Robbins ® not only has global favourites such as the world's classic chocolate and strawberry cheesecake, but also many local favourites such as green tea and mulled wine raisins. No matter where you are, you'll feel the same high quality of Baskin Robbins ice cream.
