Ferrero Group, founded in 1946, Ferrero, one of the top ten brands of chocolate-confectionery, created a precedent for mini chocolate and is a well-known chocolate manufacturer
FERRERO ROCHER IS A PRODUCT OF THE ITALIAN FERRERO GROUP, WHICH IS THE FOURTH LARGEST CHOCOLATE MANUFACTURER IN THE WORLD AND HAS A SERIES OF HIGH-QUALITY AND INNOVATIVE PRODUCTS, AND FERRERO ROCHER IS A WORLD-RENOWNED BRAND. Founded in 1946 by Mr. Pietro Ferrero in northern Italy, the company is fully family-run and now in its third generation, has grown into a prestigious multinational group with a range of high-quality products under its own brand.
Ferrero's History in China
Ferrero Trading (Shanghai) Co., Ltd. was established at the end of 2007. In China, the main Ferrero product line is the Best Chocolate Confectionery Collection, which includes the core Ferrero Rocher Hazelnut Wafer, as well as the Ferrero Best Chocolate Confectionery Gift Box, Raphael and Ferrero Lamour. Not only that, we also have Kinder Chocolate, which is rich in milk and loved by children, but we also have Kinder Eggs, Kinder Fun and we also have delicious and unique Nutto Hazelnut Cocoa Sauce.
In 1994, the official distributor in China was determined.
In 1998, the Guangzhou Representative Office was officially established.
In 2000, the Shanghai Representative Office was established.
In 2002, the Kinder Fun TV commercial was introduced to Guangzhou.
In 2007, Guangzhou ranked first in the chocolate market share; In November, the Beijing No. 1 Intermediate People's Court confirmed the distinctiveness of the Ferrero Rocher three-dimensional trademark. Ferrero Rocher's three-dimensional trademark became the first three-dimensional trademark in China to be confirmed through judicial procedures.
In March 2008, the Supreme People's Court made a final judgment that Ferrero had won the intellectual property case against Montresor (Zhangjiagang) Food Co., Ltd., and that Ferrero Rocher's unique packaging and decoration had been confirmed and protected. The verdict was widely reported by domestic and foreign media and hailed as a "milestone" event in China's intellectual property protection.
In May 2008, Ferrero Trading (Shanghai) Co., Ltd. became a partner of the Training Bureau of the General Administration of Sport of China. Kinder has been designated as a Chocolate for Athletes at the Training Authority.
In November 2009, Ferrero dispatched an "anti-counterfeiting team" composed of Chinese and foreign lawyers and experts to "win" six infringing manufacturers in just two days at the Autumn Canton Fair, and these manufacturers were immediately required to remove from the shelves.
In December 2009, the Sunshine Sports Kinder Long-distance Run sponsored by Kinder Chocolate was launched in Beijing, Shanghai and Guangzhou.
In March 2010, Rocher participated in the China Wedding Expo, which moisturized the sweet love of more lovers.
In June 2010, Kinder Chocolate set up a special playground for children in the Italian Pavilion of the Shanghai World Expo; To let the children of Yushu also have a happy Children's Day, Ferrero China donated to the children of Yushu.
August 22, 2011 Ferrero's official consumer hotline 400-880-6266 was officially launched on August 22, 2011.
