Mars Foods (China) Co., Ltd., Dove, one of the top ten chocolate brands, began in 1986 in the United States, a world-renowned classic chocolate brand, and a leading brand in China's chocolate market, which has conquered the hearts of many lovers with its unique silky taste and mellow aftertaste

Dove is a series of products launched by Mars, an American multinational food company that is the world's largest manufacturer of pet food and snack foods.

In 1995, it became the leading chocolate brand in China, and "milk is fragrant, silky feeling" has become its classic advertising slogan.

Brand story

Dove's story begins in the '40s, when one day Leon, a Greek-American, saw his son on the street, desperately chasing after an ice cream truck, and out of concern for his son's safety, the Chicago confectionery owner decided to develop a high-quality chocolate ice cream in order to prevent his son from running down the road to buy an ice cream. After several months of tweaking and improving the recipe, this premium chocolate ice cream born of love was finally born, and Leon named Dove.

The creamy and chocolate-coated ice cream was an instant hit, and children and adults alike quickly fell in love with Dove. By the 70s of the last century, more than a million Dove were sold every year, and consumers who loved it flocked to it.

不久，德芙的流行引起了一家专业chocolate制造商玛氏食品（M&M/Mars）的极大兴趣。

1986 year，玛氏食品（M&M/Mars）将德芙拥入怀中，并将因爱而生的德芙品牌视为掌上明珠。在对德芙chocolate的纯度和口味进行改善后，玛氏食品在上世纪90年代推出了牛奶chocolate和黑chocolate等新口味chocolate，这些chocolate续写着德芙的传奇，德芙chocolate的流行，持续至今。