Founded in Japan in 1936, Kanebo's famous makeup brand, a popular brand in the Japanese cosmetics market, specializes in oriental skin care products, and is known for eyeshadow/eyeliner/eyebrow powder
Kanebo has a history of more than 100 years. Founded in 1887 as a cotton trader, it later added silk manufacturing and export business and developed into a textile enterprise. In 1936, the first high-end silk soap, Savon de Soie, was introduced by applying the silk technology that he had cultivated over a long period of time to cosmetics. The following year, he officially entered the cosmetics industry.
Kanebo is now the second-largest cosmetics company in Japan. Its extensive skincare and beauty brands are available in Asia, Europe and the Americas through various sales channels, and are sold in more than 50 countries and regions around the world.
Our products are known for their high quality, which is based on advanced skin science. Kanebo has three research centers in Japan and research bases overseas. We are leaders in many fields of dermatology, and we are collaborating with many research institutes in Japan and overseas to develop safe and effective products.
Japan's pursuit of perfection and innovation in technology has enabled the product to develop steadily, while achieving excellent functionality and extraordinary texture. Kanebo's distinctive approach to beauty is our unique label that reflects our 100 years of experience as a pioneer in beauty research in Japan. We combine advanced skin science with Japanese attention to detail and historical traditions, and strive to improve the efficacy of our products to satisfy a wide range of consumers.
Since joining the Kao Group in 2006, we have aspired to become an international company and accelerate our expansion into overseas markets such as China, Russia, and other Asian regions, where the economy is currently the fastest-growing.
Kanebo contributes the beauty knowledge it has cultivated over many years to society, strictly implements environmental policies, and cultivates diverse and growing human resources. We are committed to applying these socially beneficial and sustainable methods to achieve our corporate mission.
Kanebo cosmetics has many brands. The skincare and base makeup brand Impress, which integrates the company's technology, Lunasol, a high-end makeup brand with an innovative concept, BLANCHIR SUPERIOR, the pharmacy brand Freeplus, KATE, the trendy makeup brand that has been the best-selling brand in Japan for seven consecutive years, and the "water channel" that has been developed and revitalized for Chinese women skin care and makeup brand AQUA SPRINA, etc.
