Founded in Japan in 1966 and merged into L'Oréal in 2002, it is a master professional beauty brand, whose founder is the pioneer of the world's first "fashion-themed makeup", and is known as the "father of cleansing oil".
The name of the "Shu Uemura" brand comes from its founder, Mr. Shu Uemura, a world-famous makeup artist. As Japan's first male makeup artist, Shu Uemura was the pioneer of the world's first "fashion-themed makeup" and is recognized as a master of the world of makeup art for his conceptually avant-garde creations and bold use of color.
Since 1968, he has created 118 fashionable makeup looks in two seasons a year, and he has been performing makeup stage performances since 1972, and is known as "the first person to sublimate makeup into art". Since 1968, he has created 118 fashion looks in two seasons a year, and is recognized as a pioneer in the world of makeup art for his conceptually avant-garde and bold use of color. There are almost no professionals who are active in the Japanese makeup artist scene today who are not unaffected by Shu Uemura.
In 2002, Shu Uemura was acquired by L'Oréal, the world's largest cosmetics group, and became the group's first Japanese brand.
As Shu Uemura, an international makeup master, Shu Uemura has single-handedly created a world-class makeup and beauty kingdom, and has pursued the ultimate in beauty throughout his life. To this day, Shu Uemura's brand continues to pursue the perfect integration of "nature, science and art", and strives to create a full line of beauty products that integrate simplicity and elegance - scientific and technological skin care series, fashion-leading makeup series, and high-quality makeup utensils.
"Beautiful makeup starts with perfect skin." Shu Uemura is a champion of nature-based skincare, and its skincare products are formulated based on the purest water of the deep sea and natural botanical ingredients from Japan to fully enhance the skin's own metabolism, rejuvenating even the most sensitive skin.
Since 1958, Shu Uemura has been using the artistic inspiration of the inner refinery to design precise and detailed colors and textures for the makeup collections, which have become an artistic palette of infinite variations, creating fashionable, natural, or sophisticated makeup. Shu Uemura Makeup is based on a skincare formula that is easy to ton, apply makeup, and is highly skin-friendly, resulting in a bright and long-lasting makeup.
"Thousands of descriptions, thousands of colors, how much thought into it." Shu Uemura's makeup utensils reflect the master's dexterous creativity, rich experience and artistic sense, which have been carefully touched again and again, and carefully polished with exquisite skills. Shu Uemura's makeup supplies have long been the favorite of professional makeup artists around the world, and many celebrities who are extremely picky about beauty products also have a soft spot.
Since the establishment of the brand in the 60s of the 20th century, Shu Uemura has swept the world with its quality and service, and has not only won the support of professionals, but also the popularity of Chinese and foreign female consumers. To date, Shu Uemura has opened more than 200 beauty specialty stores and counters around the world.
Among them, many products are well-known for their unique concepts and perfect quality, and the star product: cleansing oil has set an astonishing record of one bottle sold every 30 seconds worldwide; Deep Ocean Water became the world's first beauty product made from deep seawater; There are more than 100 monochrome eyeshadows, and the color is unmatched so far. Shu Uemura's makeup supplies have always been the favorite of professional makeup artists around the world, and Shu Uemura's products are favored by international celebrities such as Madonna, Jennifer Lopez, Gwyneth Paltrow and so on.
