L'Oreal (China) Co., Ltd., Maybelline, founded in the United States in 1917 and belonged to L'Oreal Group in 1996, is a high-street fashion brand in New York, a world-renowned international makeup brand, and its mascara and mineral foundation are best-selling star products

Beauty comes from within, beauty comes from Maybelline.

Maybelline New York, the world's No. 1 makeup brand, provides the world with high-quality, innovative products full of New York fashion at an affordable price. For decades, Maybelline has helped women around the world express their individuality, and its slogan, born in 1991, "Beauty comes from within, beauty comes from Maybelline" is the best expression of the brand's ethos.

Maybelline New York introduced the world's first mascara to the U.S. market in 1917 and has since made mascara a part of women's daily lives. Launched in the United States in 1971, the Mascara is still the best-selling star product to this day.

Maybelline New York blends Maybelline's personality and flair with the chic and inviting vibe of New York City, representing a beautiful, glamorous, ethnicity and cultural dream team. The choice of make-up colour and name reflects the changing trends of fashionable urban life. The recently launched XXL Microfiber Mascara and Pure Skin Whitening Mousse Foundation have once again been a huge success.

Today, you can find Maybelline New York in more than 90 countries around the world. With over 200 items, she blends high-tech formulas and fashion to create affordable yet high-performance makeup products that will give you the most fashionable urban avant-garde color trends.

In 1913, in order to help his sister Mabelline win the heart of her lovesick person, American chemist Williams invented a "magic wand" made of charcoal powder and petroleum jelly to make eyelashes. He himself was inspired to create Maybelline New York, the world's No. 1 makeup brand, and became the founder of Maybelline New York, the world's most famous makeup kingdom.

In 1917, the world's first tubular mascara was officially launched after repeated development by Williams, the founder of Maybelline in New York!

1930 Maybelline eyeliner and eyeshadow are introduced!

1932 Maybelline began selling mascara in stores. What was sold for 10 cents at the time is now a collector's item.

1946 Maybelline becomes the first makeup brand to appear in a TV commercial!

1970 Maybelline New York invents the world's first waterproof mascara!

1970 The world's first nail polish is launched by Maybelline New York!

In 1980, the world's first set of oil-controlling functional makeup products was invented!

In 1991, Maybelline put forward the slogan "Beauty from the heart, beauty from Maybelline", committed to enabling every woman to show self-confidence and achieve self-perfection.

1996 Maybelline is acquired by L'Oréal.

In 1998, Maybelline's sales volume ranked first in China's makeup market.

In 2000, Maybelline's sales volume ranked first in the U.S. makeup market.

In 2001, Maybelline became Australia's No. 1 makeup brand.

In 2002, Maybelline became the world's No. 1 makeup brand.

In 2004, Maybelline officially changed its name to Maybelline New York. As a global makeup brand from the fashion capital of New York, Maybelline New York is a leader in the fashion trend of makeup in China and around the world.

In 2008, Maybelline New York sold in more than 90 countries and regions. In the field of beauty, we provide the most suitable beauty products for every Chinese woman and create the beauty of Chinese women!