Founded in Japan in 1947, the high-end cosmetics under the Biasis Group are born using advanced Japanese technology, and the products are well-known at home and abroad for their high cost performance, high safety and low allergy rate

At the end of 1996, Biyashi Cosmetics Co., Ltd. began to enter China, selling OPERA products in two department stores in Hangzhou, when the product variety was still small, and the annual sales amount was only a few hundred thousand yuan. In order to develop cosmetics products that meet the beauty needs of Chinese women, the head office of Japan has conducted a large-scale market research on the Chinese market, and on the basis of in-depth understanding of the cosmetics needs of thousands of Chinese women, it has successively launched many classic products that are popular with consumers, such as "volume mascara" that can adjust the amount of mascara, lip gloss with rich color and excellent moisturizing effect, and a new crystal clear whitening skin care series with the effect of "deep purification and deep whitening".

In the past ten years, the company has been striving to develop unique new products at the same time, vigorously develop sales channels in China's domestic market, in Beijing, Shanghai, Hangzhou, Dalian, Chengdu, Xi'an and other major cities and local cities to establish a wide range of sales network, in addition to Taiwan, OPERA brand has been in department stores across the country, part of Watsons and brand chain stores to establish nearly 600 sales outlets, especially in the second half of 05, with the mascara star new product listing, The introduction of new brand logos and new counter design images, the integration of multi-channel outdoor advertising such as bus kiosks, mobile bodies, subway advertisements and other multi-channel outdoor advertising in major cities across the country, counter sales around the country have grown rapidly, annual sales growth of 36% in 06, and sales in 07 continue to maintain a momentum of rapid growth, and it is expected to reach 200 million yuan in 07.

Excellent quality and reasonable price have always been the main characteristics of the OPERA brand, and the product characteristics of high cost performance, high safety and low allergy rate have won the OPERA brand a large number of fixed loyal customers. To this end, the OPERA brand is continuing to make unremitting efforts to meet the beauty needs of Chinese women, and we look forward to more assertive Chinese women giving OPERA more care and support!