Estee Lauder (Shanghai) Trading Co., Ltd., M.A.C, founded in 1985 as a Canadian art makeup brand, focusing on the research and development/production/operation of makeup series products of large enterprises, fashion focus small eyeshadow Carbon/soft concealer/light foundation is well-known in the industry

M.A.C. is the first brand of The Estée Lauder Cosmetics Group not to be created by Mrs. Lauder. This is because the dazzling light attracted the Estee Lauder Companies to see this shining jade. With the help and support of The Estée Lauder Companies, the M.A.C. is able to discover and spread its qualities from North America to Europe and Asia.

M.A.C. is an abbreviation for Make-Upart Cosmetics. In 1985, professional makeup artist and photographer Frank Toskan and Frank Angelo, a chain of hair salons, combined their expertise and resources to co-found M.A.C. in Toronto, Canada.

Just as many makeup artists create their own cosmetics because the cosmetics on the market are no longer professionally suitable, Toskan talks about the same reasons for developing M.A.C. products. As a result, TOSKAN set out to develop a range of colours, textures and tools that are different from other brands, suitable for the stage, television, photography and even on the streets. Started out of his own brand for the same reasons as most makeup artist brands, but M.A.C. has developed a unique style that M.A.C. has unmatched with a high degree of creativity and avant-garde concepts. M.A.C.'s colors are bold and innovative, and the style is subversive of tradition, but it upholds a few simple and ordinary spiritual concepts, humanity, equality, and business justice and responsibility.

M.A.C. advocates environmental protection anytime and anywhere to fulfill corporate social responsibility, but is worried that the recycling and reuse of old containers may cause consumers to worry about cleanliness and hygiene. That's why M.A.C. has launched a recycling campaign where consumers receive a free lipstick for every six empty plastic cans of cosmetics returned. The recycled plastic material is used as a slide car for the factory, which is used to transport and distribute M.A.C. cosmetics.

However, one of the most meaningful actions of M.A.C. to care for society is the relief of HIV/AIDS.

Many cosmetics companies, for reasons such as maintaining brand image and style, avoid issues such as HIV/AIDS. M.A.C., on the other hand, has set up an in-house AIDS fund to provide assistance in HIV education, prevention and medical care for patients. M.A.C. launches a Viva GLAM lipstick for women of all skin tones, and for every lipstick sold, M.A.C. donates all the proceeds from the sale of this lipstick to improve and help the lives of AIDS patients. Now, because of the support and popularity of viva glam among consumers, m.a.c. has launched viva glam II., a lipstick that also serves as a fund for AIDS patients.

With an extremely avant-garde and bold creative concept, M.A.C.'s makeup is completely free from the constraints and limitations of traditional cosmetics colors. A large number of colors build the professional image and momentum of M.A.C. makeup. In the case of lipstick, for example, there are more than 150 colors on average. In addition, eyeshadow, lipstick, and nail polish can be found in colors that match each other perfectly. In M.A.C. boutiques, there are even toners for professional toners, in keeping with the brand's commitment to professional service.

In order to maintain the distinctive brand concept and creativity of M.A.C., the Estée Lauder Companies signed a contract with M.A.C. at the end of 1994 to purchase more than half of the shares of M.A.C. and to support the creative development of M.A.C. with full respect and courtesy, and to assist M.A.C. in its internationalization. At present, it is sold in the United States, Canada, the United Kingdom, France, Singapore and Hong Kong. Taiwan was introduced in October '97.

Many consumers love M.A.C. based on the concept of M.A.C., and some are attracted to the bright colors of M.A.C. and love M.A.C. And in any case, this whirlwind of makeup artist cosmetics is indeed burning so hotly.