Founded in 1995, Amorepacific Group's main makeup brand is loved by women all over the world for its pink, dreamy princess style and trendy cosmetics

ETUDE HOUSE is a sweet makeup brand directly operated by Amorepacific Group, Korea's No. 1 cosmetics group, the official Chinese name of the brand is EDE House, and it is also the only makeup brand among the group's five major brands in Chinese mainland.

Founded in 1995, ETUDE HOUSE is Korea's first makeup brand, aiming to make every woman play with the magical princess fantasy through sweet and romantic girlish feelings and girlfriend-like kindness. With the heart to transform all the girls in the world into a moving and confident princess, realize the fantasy of all the beautiful things in your heart, and play the beauty space - ETUDE HOUSE is born sweetly. After its success in Korea, ETUDE HOUSE's pink romantic spaces have been expanding around the world. Currently, ETUDE HOUSE has about 600 specialty stores in Korea. With about 200 specialty stores in 15 countries around the world, including Singapore and Japan, it has strengthened its position as the No. 1 makeup brand of K-Beauty. In China, up to now, it has entered 7 cities of Beijing, Shanghai, Guangzhou, Chengdu, Tianjin, Nanjing and Hangzhou, and the official Chinese name "Etude House" has set off a pink princess storm everywhere.