Shiseido (China) Investment Co., Ltd., Nars, founded in 1994, is an American professional makeup brand, a classic fashion brand in makeup, and a leading and world-renowned cosmetics group in Asia

Nars is an American professional makeup brand founded in 1994 by French makeup artist Franxois Nars, who was born in the fashion industry. NARS uses the most classic black color with a personalized logo to express the minimalist spirit of the brand. With a background in the fashion stage, Nars is quite fashionable in terms of color, creativity, color rendering, and even the packaging of the product counter.

NARS's product name is a true reflection of the brand's spirit of "fun and limitlessness", while maintaining Franxois Nars' unique personality. Because of his passion and interest in things, Franxois Nars is inspired by everything from classic American movie titles to foreign films, travel, art, cooking, and culture. For example, his second hometown "South Pacific", the city where he studied makeup "Paris", the birthplace of the NARS brand "New York", and the idea of spring makeup inspiration is actually derived from the movie "Shanghai Lily", etc., can all be transformed into product names. On the outer packaging, the NARS Makeup & Skin Care collection fully embodies the style of NARS products: classic, contemporary, noble and elegant. The matte black look designed by design genius Fabien Baron for NARS Makeup has also caused a trend in the cosmetics industry to follow the trend of minimalist design, which shows that NARS is irreplaceable for originality.

In addition to the timeless fashion status of color cosmetics, NARS's skin care products are also unique. Franxois Nars, the head of the brand, has always believed that having good skin is the first step towards beauty. To help restore skin to its normal, healthy state, NARS skincare products have created a range of pure botanical skincare products for women using Shiseido laboratory technology. With a special emphasis on gentle conditioning, it cleanses, moisturizes, revitalizes, soothes and protects the skin to achieve a healthy appearance with a natural glow, achieving the mission of perfect skin quality both inside and out.

Celebrities such as Madonna, Sharon Stone, Lauren Hutton, Michelle Pfeiffer, and Victoria Beckham are loyal brand lovers.