Founded in 1984, LVMH Group's professional film and television makeup brand enjoys a pivotal position in the makeup industry, and its star product is foundation, which is committed to providing basic makeup/eye makeup and other makeup series
MAKE UP FOR EVER develops products for makeup artists as well as cosmetics for general consumption.
FOUNDED IN 1984 BY JACQUES WANEPH AND DANY SANZ, MAKE UP FOR EVER WAS ONE OF THE FIRST FRENCH "MAKEUP ARTIST" COMPANIES TO BE RECOGNIZED BY PROFESSIONALS. Today, many famous makeup artists are still regular visitors to La Boétie boutique in Paris. ALTHOUGH THE PARIS BOUTIQUE IS THE HEART OF THE BRAND'S BUSINESS, MAKE UP FOR EVER PRODUCTS ARE SOLD SELECTIVELY AROUND THE WORLD, WITH A NETWORK SPANNING FRANCE, THE UNITED STATES, CANADA, JAPAN, SOUTH KOREA AND MORE THAN 30 OTHER COUNTRIES.
Make Up Forever is a professional film and television makeup brand, but it is no longer only exclusive to professional makeup artists, but more and more consumers are beginning to like and accept this brand.
In 1999, in order to further enhance the company, Dennis joined the world's largest luxury group, LAMH Group, and also entered the international market with an excellent international image and distribution strategy.
The star product of Make Up Forever, the foundation is well deserved. From sun protection, concealer, contouring to the latest firming foundation, from texture to color, every customer is sure to find a foundation that works seamlessly with them at Make Up Forever. But for more than 20 years, Make Up Forever has created more miracles than that. With nearly 200 different shades of eyeshadow, over 100 lipsticks, a complete range of artistic makeup tools, and more than 1,500 items, Make Up Forever plays a pivotal role in the makeup industry.
In 1984, from the very beginning of the brand's existence, Dany made a professional commitment: to provide the most complete product range, a wide range of product materials, and a wide range of color options, so that professional makeup artists can fully use their potential to create the most varied and versatile makeup results. Therefore, once it came out, Mecafen was respected by many professional makeup artists and became the secret weapon of many stars in the background. The impact of the words and deeds of these celebrities and makeup artists on ordinary consumers is huge, and they immediately fall in love with the brand after using Mecafina products.
In 2002, Dany founded the "Mecarfen Makeup Academy" to convey professionalism and enthusiasm to future makeup artists, and many international famous brand makeup artists and even makeup creative directors have studied in this school, which is known as the "Harvard of makeup colleges".
For more than 25 years, Mecalfina has been adhering to the essence of international professional makeup, believing that "the best nature is suitable for everyone", and has become a makeup brand that is loved by both professionals and ordinary consumers, satisfying people's pursuit of different makeup styles.
