Born in North America in 1989, Nissan's well-known luxury car brand, known for its unique avant-garde design and excellent product performance, entered the Chinese market in 2006, with a full range of models such as coupe/sedan/off-road vehicle and SUV
Infiniti was born in North America in 1989. With its unique avant-garde design, outstanding product performance, and attentive customer service, Infiniti has quickly become one of the most important brands in the global luxury car market. In 2007, Infiniti officially landed in China; In July 2010, Infiniti China was established; In May 2012, Infiniti officially moved its global headquarters to Hong Kong. At present, China has become Infiniti's second largest market in the world after North America, and Infiniti achieved localization at the end of 2014. In September 2014, Dongfeng Infiniti Automobile Co., Ltd., jointly established by Dongfeng Motor Corporation and Nissan Motor Company, was officially established.
Since 2014, Infiniti has adopted the letter "Q" as the naming prefix for its sedan, coupe and convertible model series, the letter "QX" as the naming prefix for its SUV models and crossovers, and a two-digit number after Q or QX. All of Infiniti's models have entered the Chinese market, including the Q50/Q50L high-tech luxury sports car, the Q60 hardtop roadster, and the Q70L, a luxury business car with unique design aesthetics. The maverick compact sports SUV ESQ, the stylish intelligent four-wheel drive SUV QX50, the business-class luxury seven-seater SUV QX60, the pioneer sports SUV QX70 and the luxury full-size SUV QX80.
Infiniti is committed to becoming an important member of the mainstream luxury car brand camp, and in order to realize this vision, Infiniti focuses on brand building, and strives to create "the most challenging luxury car brand". In January 2014, Infiniti China launched the "Dare to Love" brand communication concept, which fully reflects the brand value of Infiniti and integrates Chinese values and culture. In June 2014, Zhou Xun, an internationally renowned movie star, China's goodwill ambassador and "Guardian of the Earth", officially became Infiniti's first "Dare to Love" ambassador.
Dongfeng Infiniti Automobile Co., Ltd
Dongfeng Infiniti Automobile Co., Ltd. (hereinafter referred to as "Dongfeng Infiniti") is an independent wholly-owned subsidiary of Dongfeng Motor Co., Ltd., a 50:50 joint venture between Dongfeng Motor Corporation and Nissan Motor Company. Dongfeng Infiniti independently operates the Infiniti brand under the principle of "one strategy, one brand, one team and one channel" to achieve enterprise development.
Dongfeng Infiniti is fully responsible for the management of the Infiniti brand business in China; As an important partner of Dongfeng Infiniti, Dongfeng Nissan Passenger Vehicle Company is also giving full play to its own advantages and collaboratively promoting the localization strategy of the Infiniti brand. Infiniti's domestically produced model is produced at the Xiangyang plant, and in November 2014, the first domestically produced model, the all-new Q50L, was launched. In March 2015, the all-new QX50, the second model produced in China, was launched.
Dongfeng Infiniti is committed to building the "Infiniti" brand for a long time, and consumers of both domestic and imported models will enjoy Infiniti's global unified quality standards, brand experience and after-sales service.
